Hungary Consumer Electronics Report Q3 2014

Business Monitor International
May 14, 2014
70 Pages - SKU: BMI5247038
Countries covered: Hungary

Hungary Consumer Electronics Report Q3 2014

BMI View: The Hungarian consumer electronics market has operated in a challenging economicenvironment for several years, stymieing spending growth as consumers have faced a continued squeeze.

Although several macroeconomic indicators are forecast to move back to positive territory, a depreciationof the forint against the US dollar will mean trading conditions remain challenging. Despite the ongoingdrag on growth, we believe the Hungarian market retains the potential for medium term growth. TheHungarian consumer electronics market still has considerable latent growth potential, and pent-up demandafter deferred purchases 2008-2013. Home computer penetration remains low compared with peer groupcountries while internet penetration is also relatively low as a percentage of households. Meanwhile, in thehandset market, consumers are increasingly becoming data-centric, offering scope for smartphone adoptionas vendors offer low-cost devices.

Headline Expenditure Projections

Computer Hardware Sales: USD1.21bn in 2013 to USD1.11bn in 2014, a decrease of 7.9%.Competition from low-cost Android tablets is putting downward pressure on prices across the market andlimiting increases in market value, while the decline in notebook volumes and currency weakness willexacerbate the demand squeeze.



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