China Information Technology Report Q1 2015

Business Monitor International
December 10, 2014
103 Pages - SKU: BMI5405745
Countries covered: China

China Information Technology Report Q1 2015

BMI View: China continues to outperform in terms of IT spending growth and IT sector development due toa mix of economic strength and a forward-looking policy environment. Despite rapid growth in the pastdecade the market remains attractive with strong growth prospects resulting from (inter alia) the size ofpopulation, rising incomes, relatively low market penetration and a supportive political environment. ITspending growth in China is expected to outperform on a regional and global basis, with a CAGR of 10.0%forecast 2014-2018 as IT spending increases as a share of GDP. However, China's IT market is not withoutits challenges as the pool of first-time buyers diminishes and vendors continue to struggle in the face ofongoing high levels of piracy, cyber security issues, intense competition for price-sensitive consumers anduncertainty generated by regulatory decisions. BMI believes that the outlook is positive overall, with thecaveats mentioned above.

Headline Expenditure Projections

Computer Hardware Sales: CNY581.3bn in 2014 to CNY625.8bn in 2015, +7.7% in local currencyterms. Volume growth will outperform market value as price erosion and a continued shift in the devicesales mix towards tablets pushes down the PC average sales price.



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