Chile Consumer Electronics Report Q3 2014

Business Monitor International
May 21, 2014
66 Pages - SKU: BMI5248297
Countries covered: Chile

Chile Consumer Electronics Report Q3 2014

BMI View: The consumer electronics market in Chile remains one of the most lucrative in Latin Americadue to high incomes and developed retail and distribution networks, notwithstanding the small size of itspopulation. Sales of consumer electronics devices such as tablets and smartphones are the largestcontributors to market growth, with lower cost Android devices extending market reach. Meanwhile theeconomic environment remains supportive with banks willing to extend credit and the unemployment rateremains low. However, there is a note of caution to temper our positive outlook, with a significantslowdown in external demand potentially disrupting household spending. Despite this our core view ofgrowth remains bullish based on the fundamentals of low household penetration of many digital devices,plus their growing affordability, which should keep the consumer electronics market on an upwardtrajectory.

Headline Expenditure Projections

Computer sales: USD1.7bn in 2013 to USD1.8bn in 2014, +6% in US dollar terms. Unit growth is beingdriven by the boom in tablet sales. However, competition from low-cost tablets, as sales shift away fromrelatively expensive notebooks, has limited increases in market value.



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