Chile Consumer Electronics Report Q2 2015

BMI Research
February 18, 2015
70 Pages - SKU: BMI5470771
Countries covered: Chile

Chile Consumer Electronics Report Q2 2015

BMI View: In 2015, peso depreciation will be a drag on the market value growth, whereas lower oil pricesshould feed through to a higher spending power at the consumer level. Low penetration of smartphones andtablets should continue to be the key drivers of Chile's consumer electronics market over ourforecast period, helped by their growing affordability and the advent of the USD100 smartphone.

Headline Expenditure Projections

Computer sales: USD1.269bn in 2015 to USD1.368bn in 2016, 7.8% in US dollar terms. Unit growth isbeing driven by the boom in tablet sales, but with additional volume concentrated at the low-end, and pesodepreciation forecast for 2015, we expect a contraction in market value.



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