Brazil Tourism Report Q2 2015

Business Monitor International
February 4, 2015
65 Pages - SKU: BMI5465476
Countries covered: Brazil

Brazil Tourism Report Q2 2015

BMI View: Brazil's main goal for 2015 is to prepare for the 2016 Olympic Games in Rio and ensure thatall sites are completed on time. However, in 2015 the country's tourism industry faces domestic economicuncertainty and a potential slowdown in tourist arrivals from Argentina.

The Brazil Tourism Report examines the significant long-term potential being offered by the local tourismindustry, especially as the country will host the Olympic Games in Rio de Janeiro in 2016. However, thereport also highlights long-term structural weaknesses facing Brazil's tourism market, particularly in therealm of national transport infrastructure and the shortage of hotels across the country. The latter issueindicates long-term development potential but could lead to supply shortages during the major sportingevents. The report also analyses the growth and risk management strategies being employed by some of theleading hotel players in the Brazilian tourism sector as they seek to maximise these tremendous growthopportunities.



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