Brazil Tourism Report Q1 2015

Business Monitor International
November 12, 2014
59 Pages - SKU: BMI5380201
Countries covered: Brazil

Brazil Tourism Report Q1 2015

BMI View: With the World Cup now behind, Brazil is likely to focus on completing planned infrastructureprojects and preparing for the 2016 Olympic Games. However, key challenges for the tourism industry in2015 include the recession in Brazil and the likely slowdown in tourist arrivals from Argentina.

The Brazil Tourism Report examines the significant long-term potential being offered by the local tourismindustry, especially as the country will host the Olympic Games in Rio de Janeiro in 2016. However, thereport also highlights long-term structural weaknesses facing Brazil's tourism market, particularly in therealm of national transport infrastructure and the shortage of hotels across the country. The latter issueindicates long-term development potential but could lead to supply shortages during the major sportingevents. The report also analyses the growth and risk management strategies being employed by some of theleading hotel players in the Brazilian tourism sector as they seek to maximise these tremendous growthopportunities.



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