Brazil Retail Report Q4 2014

Business Monitor International
October 22, 2014
62 Pages - SKU: BMI5361500
Countries covered: Brazil

Brazil Retail Report Q4 2014

BMI View: Brazil's retail sector will continue its strong growth trajectory over the medium to long term,boosted by an increasingly affluent population, rising urbanisation and a decrease in unemployment. Thenumber of households entering the USD10,000-plus income bracket will reach 56.2% by 2018, drivinggrowth in non-essential items/experiences, such as clothing, personal care and dining out. Lower incomehouseholds are also being targeted by retails discounters, particularly in the mass grocery retail sector, andwe expect this trend to continue.

The 2016 Olympics are set to promote investment into sectors that traditionally benefit from major sportingevents, although the Brazilian government's decision to raise taxes on beer and soft drinks ahead of thecountry's hosting of the FIFA World Cup is likely to affect volume sales in this retail category. Tourismoffers a huge opportunity for the retail sector over the next few years, one which the retail groups are keento capitalise on. In addition to this, the full-year sales outlook for Brazil's online retailers in 2014 is bright,owing to the World Cup, according to industry research agencies E-bit and ABComm (BNamericas).



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