Bahrain Consumer Electronics Report - Q4 2014

Business Monitor International
September 10, 2014
79 Pages - SKU: BMI5325523
Countries covered: Bahrain

Bahrain Consumer Electronics Report - Q4 2014

BMI View: Bahrain's consumer electronics market is one of the smallest in the region, reflecting the size ofthe population. Consequently devices are largely distributed via regional hubs, as it is not cost effective forglobal vendors to have a local presence. However, despite its small size there are considerableopportunities in Bahrain due to high per capita incomes and the propensity of the local population topurchase consumer electronics equipment. Smartphones and tablets are currently the fastest-growingdevice categories in the market, although big-ticket items such as LED and 3D TV sets also contribute tothe market's expected expansion. While there are many positive aspects to Bahrain's market, it should benoted that continuing civil unrest and an unstable political outlook pose potential downside risks to ourforecasts for the sector's growth.

Headline Expenditure Projections

Computer Sales: The market will increase from USD219mn in 2014 to USD241mn in 2018. Over ourforecast period, we expect that tablets and notebook hybrids will dominate the consumer market, whiledemand from SMEs will also support growth.

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