BMI View: Bahrain is susceptible to falling oil prices, with the government and private businesses expectedto rein in spending if the low prices persists for a considerable period. This would weigh on demand forconsumer electronics products, particularly those in the mass market segment as we expect low- to midincomeconsumers to be hardest hit by spending cuts.
Headline Expenditure Projections
Computer Sales: The market will increase from USD205mn in 2014 to USD212mn in 2015. We expectthat tablets and notebook hybrids will dominate the consumer market in 2015, although tablet growth willslow from recent years due to saturation.
AV Sales: The market will contract from USD245mn in 2014 to USD239mn in 2015. The market isexpected to contract after TV set demand was brought forward to 2014 by strong demand ahead of theFIFA World Cup in Brazil.