Bahrain Consumer Electronics Report Q2 2012

Bahrain Consumer Electronics Report Q2 2012


March 20, 2012
50 Pages - SKU: BMI3816741
License type:
Report with 3 quarterly updates      US $1,175.00
Countries covered: Bahrain

Bahrain’s consumer electronics devices market, defined as the addressable market for computing devices,mobile handsets and AV devices, is forecast at US$655mn in 2012. This is expected to increase toUS$882mn by 2016, driven by demand for feature-rich digital lifestyle products such as LCD TV sets,notebook computers and other key products, as well as the ongoing development of the electronics retailsector.

Bahraini demand for AV products continued to grow in 2011, despite the political disturbances.Consumer spending continued to grow impressively, and rocketing private sector credit growth andstrong retail sales imply a healthy consumer sector that should keep growth sustained. However, whilespending should continue to be solid, the days of Bahrain’s consumer boom are over, with shoppers likelyto have been scarred by the downturn of 2008-2009. Ongoing political unrest could hit consumerconfidence and deter investors while the rise in global oil prices that has accompanied the disturbanceswill provide a boost to Bahrain's finances.

Going forward, however, product innovation, lower prices and greater vendor and channel salesflexibility will support growth in consumer electronics spending, along with a resumption of low singledigitpopulation growth.

Computers

Computer hardware accounted foraround 34% of Bahraini consumerelectronics spending in 2011. BMIforecasts Bahraini domestic marketcomputer hardware sales (includingnotebooks and accessories) ofUS$224mn in 2012, up fromUS$211mn in 2011. Computerhardware compound annual growthrate (CAGR) for the 2012-2016 periodis forecast at about 6%, led bynotebooks and netbooks, whichcurrently account for about 60% ofsales. Bahraini fixed and mobiletelecoms operators have launched a series of services and promotions targeted at PC users.

AV Devices

AV devices accounted for around 54%of Bahraini consumer electronicsspending in 2011. The Bahrainiaddressable AV device market isforecast at US$354mn in 2012. Themarket is expected to grow at a CAGRof 8% during 2012-2016, drivenlargely by demand for LCD andplasma TV sets, to a value ofUS$482mn in 2016. In the currenteconomic climate, Bahraini consumersare looking for high-end features andperformance at more affordable prices.

Mobile Handsets

Mobile handset sales accounted foraround 12% of Bahraini consumerelectronics spending in 2010. Bahrainimarket handset revenues are expectedto grow at a CAGR of 7% toUS$102mn in 2016 despite mobilepenetration passing 180%. There willbe growing demand for smartphonesand 3G handsets, with the increasedrollout of 3G networks and the launchof BlackBerry services by Zain andnew operator VIVA.



More Consumer Electronics reports by Business Monitor International

Malaysia Consumer Electronics Report Q2 2014 by Business Monitor International
Malaysia Consumer Electronics Report Q2 2014BMI View: Sales of key digital lifestyle products such as digital TV sets, smartphones and tablets aregrowing rapidly in Malaysia, ...
India Consumer Electronics Report Q2 2014 by Business Monitor International
India Consumer Electronics Report Q2 2014BMI projects that Indian consumer electronics spending will grow by about 16% in US dollar terms in 2014to US$43.4bn, fuelled ...
Hong Kong Consumer Electronics Report Q2 2014 by Business Monitor International
Hong Kong Consumer Electronics Report Q2 2014BMI View: Hong Kong is home to a vibrant consumer electronics market due to high incomes and strongdemand for ...
Egypt Consumer Electronics Report Q2 2014 by Business Monitor International
Egypt Consumer Electronics Report Q2 2014BMI View: After a challenging 2013 during which currency depreciation and lack of access to credit onfavourable terms stymied market ...
See all reports like this >>

More Bahrain Consumer Electronics reports

Bahrain Consumer Electronics Report Q2 2014 by Business Monitor International
Bahrain Consumer Electronics Report Q2 2014BMI View: Bahrain's consumer electronics market is one of the smallest in the region due to the size of thepopulation. ...
Bahrain Consumer Electronics Report Q4 2013 by Business Monitor International
Bahrain Consumer Electronics Report Q4 2013BMI View: Bahrain's consumer electronics market is limited by the small size of the population, whichmeans that devices are mostly ...
Bahrain Consumer Electronics Report Q1 2013 by Business Monitor International
BMI View: The Bahrain IT market will grow by around 7% in 2013, despite the recent political unreston the streets of Manama. BMI expects Bahraini ...
Bahrain Consumer Electronics Report Q4 2012 by Business Monitor International
BMI expects the Bahrain IT market will grow by around 6% in 2012, despite the recent political unreston the streets of Manama. BMI expects Bahraini ...
See all reports like this >>