Market Research Logo

Australia Information Technology Report Q2 2015

95 Pages BMI Research April 03, 2015 SKU: BMI5518699

BMI View: Due to high labour costs, BMI believes Australian enterprises could be among the earlyadopters for AI applications such as IBM's Ask Watson service, which has already been trialled by ANZBank. Emerging technologies aside, the growth outlook is relatively weak in Australia. This is in part aconsequence of market maturity, meaning growth will underperform the APAC average, which is weightedto emerging markets, but there is also macroeconomic downside as BMI expects economic growth to slowover the medium term.

Headline Expenditure Projections

Computer Hardware Sales: AUD8.2bn in 2014 to AUD8.5bn in 2015, up 3.8% in local currency terms.

Slowdown in tablet demand due to market saturation will be offset by a stabilisation in desktop andnotebook sales in 2015 due to design innovation in the hybrid notebook market.

Software Sales: AUD4.7bn in 2014 to AUD4.8bn in 2015, up 0.8% in local currency terms. Securitysoftware will outperform, particularly for small and medium-sized enterprises (SMEs) and consumers -but the effect of XP enterprise upgrades will be diminished.

IT Services Sales: AUD9.7bn in 2014 to AUD10.7bn in 2015, up 9.6% in local currency terms. ITservices will be fastest growth area of the IT market over the medium term, with cloud services the keygrowth driver as local companies try to use efficiencies enabled by the National Broadband Network(NBN).

Show Full Description

Show Table of Contents

Australia Information Technology Report Q2 2015

BMI Research
April 03, 2015

Pricing & Delivery

Report with 3 quarterly updates
Report with 3 quarterly updates - 3 User License
Report with 3 quarterly updates - 5 User License
Report with 3 quarterly updates - Departmental/Site License
Global Site License Fulfilled by Publisher

Didn't find what you are looking for?

Let us find it for you. One of our knowledgeable research assistants will work with you to find exactly the right research to answer your questions:

US: 800.298.5699 International: +1.240.747.3093 Or leave us a message and we'll call you back!

Receive bi-weekly email alerts for new market research.

CTA Image

Download our free eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download CTA

Share this report