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Australia Information Technology Report Q2 2015

95 Pages BMI Research April 03, 2015 SKU: BMI5518699

BMI View: Due to high labour costs, BMI believes Australian enterprises could be among the earlyadopters for AI applications such as IBM's Ask Watson service, which has already been trialled by ANZBank. Emerging technologies aside, the growth outlook is relatively weak in Australia. This is in part aconsequence of market maturity, meaning growth will underperform the APAC average, which is weightedto emerging markets, but there is also macroeconomic downside as BMI expects economic growth to slowover the medium term.

Headline Expenditure Projections

Computer Hardware Sales: AUD8.2bn in 2014 to AUD8.5bn in 2015, up 3.8% in local currency terms.

Slowdown in tablet demand due to market saturation will be offset by a stabilisation in desktop andnotebook sales in 2015 due to design innovation in the hybrid notebook market.

Software Sales: AUD4.7bn in 2014 to AUD4.8bn in 2015, up 0.8% in local currency terms. Securitysoftware will outperform, particularly for small and medium-sized enterprises (SMEs) and consumers -but the effect of XP enterprise upgrades will be diminished.

IT Services Sales: AUD9.7bn in 2014 to AUD10.7bn in 2015, up 9.6% in local currency terms. ITservices will be fastest growth area of the IT market over the medium term, with cloud services the keygrowth driver as local companies try to use efficiencies enabled by the National Broadband Network(NBN).

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Australia Information Technology Report Q2 2015

BMI Research
April 03, 2015

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