Australia Information Technology Report Q1 2015

Business Monitor International
December 31, 2014
93 Pages - SKU: BMI5432483
Countries covered: Australia

Australia Information Technology Report Q1 2015

BMI View: Due to high labour costs, BMI believes Australian enterprises could be among the earlyadopters for AI applications such as IBM's Ask Watson service, which has already been trialled by ANZBank. Emerging technologies aside, the growth outlook is relatively weak in Australia. This is in part aconsequence of market maturity, meaning growth will underperform the APAC average, which is weightedto emerging markets but there is also macroeconomic downside as BMI expects economic growth to slowover the medium term.

Headline Expenditure Projections

Computer Hardware Sales: AUD8.2bn in 2014 to AUD8.5bn in 2015, up 3.8% in local currency terms.

Slowdown in tablet demand due to market saturation will be offset by a stabilisation in desktop andnotebook sales in 2015 due to design innovation in the hybrid notebook market.



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