Argentina Consumer Electronics Report - Q4 2014

Business Monitor International
September 10, 2014
76 Pages - SKU: BMI5325518
Countries covered: Argentina

Argentina Consumer Electronics Report - Q4 2014

BMI View: Economic challenges such as rapid inflation, the January 2014 devaluation of the peso andtechnical debt default in Q214 negatively impact our outlook for the Argentinean consumer electronicsmarket in 2014. In particular, high inflation, slowing real wage growth, and increasing unemploymentlevels are likely to keep private consumption subdued throughout the year and we forecast the consumerelectronics market to detract in US dollar terms. Despite this bleak short-term outlook, we believeArgentina has very strong potential for growth over the medium term with strong mobile handset demandmatched by increased availability of devices, helping the markets for smartphones, as well as flat screenTVs and tablet computers. Consumer sentiment has improved since the drop-off following the Januarydevaluation, which is in line with our view that domestic factors are unlikely to prompt another devaluation.

We expect to see a recovery in 2015, as slower inflation and stronger real growth should help the marketfor consumer electronics rebound.

Headline Expenditure Projections

Computer Hardware Sales: USD2.4bn in 2013 to USD1.9bn in 2014, a contraction of 21.6%. Thecomputer hardware market is vulnerable to the devaluation of the peso in January 2014, including localsupply due to a reliance on imported components.



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