Argentina Consumer Electronics Report Q1 2015

Business Monitor International
December 10, 2014
76 Pages - SKU: BMI5405726
Countries covered: Argentina

Argentina Consumer Electronics Report Q1 2015

BMI View: Consumer electronics spending was hit hard by the economic challenges in 2014, with totalspending estimated to have contracted 13.3%. Peso devaluation, high inflation and technical debt default inQ214 negatively impacted Argentine consumer purchasing power in global markets, as well as erodingconfidence levels and restricting access to credit - all of which contributed to the contraction. Despite thisbleak performance we believe the outlook for Argentina is stronger over the medium term. Areas of growthwe identify include smartphones, tablets, hybrid notebooks and Smart TVs. We expect to see the recoverybegin in 2015, as slower inflation and stronger real growth should help the market for consumer electronicsrebound, however there is downside risk with Argentina vulnerable to external shocks.

Headline Expenditure Projections

Computer Hardware Sales: USD2.3bn in 2014 to USD2.3bn in 2015, an increase of 1.7%. After a sharpcontraction in demand in 2014 as a result of peso devaluation we expect the PC market to begin recovery in2015, with low-cost tablet and notebook sales expected to outperform.



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