Targeting the Single Female Consumer

"The Single Female Consumer" has been written to provide an overview of the key issues surrounding the rise of single women and their economic clout in the global market place. it is intended to be used as a strategic tool both to allow marketers and multi-national corporations to identify opportunities in new product development and emerging markets in order to drive their own business forward. On a macro level, changing lifestyles are the main drivers of the singles market. Worldwide, women are delaying marriage, or choosing not to marry at all, and living longer lives. As such, there is a greater demand for products and services that cater to solo lifestyles, such as ready-made foods, housing, and investment services. On a micro level, there is a growing need to match the attitudes of this diverse, but growing, group of independent single women with their expectations to appropriately brand products.