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Targeting the Healthy Consumer: Fast Growth Markets and Future Trends

Business Insights
September 1, 2006
203 Pages - SKU: RET1353177

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Healthy eating is the key issue facing the food industry today as millions of overweight consumers face increased risk of diabetes and cardiovascular diseases. More than 17 million people worldwide now die each year from heart disease. ‘Targeting the Healthy Consumer: Fast growth markets and future trends’ is a new management report published by Business Insights that analyses the response to the issue of food and drink and health in terms of consumer attitudes and disease epidemiology, government and regulatory action, and manufacturer and retailer strategies across Europe, the US and Japan. It benchmarks the "health" of each country and identifies the key new product development opportunities. Understand how the key factors driving the uptake and healthy food and drinks will impact on your strategies and identify present and future major markets for healthy food and drinks with this new report.

Your key questions answered in this report:

How are consumer attitudes towards health changing NPD?
Which major developed country’s consumers are healthiest and which the least healthy?
Where do consumer attitudes towards health and their behavior diverge?
What the key drivers of the uptake of healthy food and drinks for consumers?
What regulatory changes will impact NPD? What opportunities and threats do they present for manufacturers?
Which governments are most effective in terms of their policies relating to nutrition?

This new report will enable you to:

Target consumers by country based on their attitudes towards health and senior executives forecasts with the results of our proprietary consumer and industry executive surveys.
Identify the countries that are the most healthy and/or have the most pro-active approach to a healthy diet using this report’s comparative analysis of government policies and detailed epidemiological data.
Benchmark your approach to NPD and health against the leading food and drinks manufacturers including Danone, Kellogg, Kraft, Nestlé, PepsiCo and Ajinomoto using this report’s analysis of recent product launches and data from Productscan .
Understand the health initiatives of key food and drinks retailers using the profiles contained in this report for companies including Wal-Mart, Tesco, Carrefour and Ito-Yokado.
Accurately forecast future trends in diet and functional food and drinks based on the market data and forecasts to 2010 provided by this report.

Executive Summary: Consumer attitudes towards health; Prevalence of major diseases; Government campaigns; Retailer attitudes towards health; Manufacturer attitudes towards health; Conclusions
Chapter 1 Consumer attitudes towards health: Summary; Introduction; Benchmarking consumer health by country; Conclusions
Chapter 2 Prevalence of major diseases: Summary; Introduction; Cardiovascular disease; Prevalence of diabetes; Prevalence of obesity and the overweight; Life expectancy at birth; Healthy index; Healthy eating; Conclusions
Chapter 3 Government campaigns: Summary; Introduction; Government regulatory drivers; Conclusions
Chapter 4 Retailer attitudes towards health: Summary; Introduction; How are retailers driving health?; Conclusions
Chapter 5 Manufacturer attitudes towards health: Summary; Introduction; How are manufacturers driving health?; Types of health products being launched; Developed health markets; Conclusions
Chapter 6 Conclusions: Summary; Introduction; Rating of countries on attitudes towards health; Index
List of Figures: Figure 1.1: The importance of different consumer attitudes towards health in driving uptake ofhealthy products; Figure 1.2: Changing consumer attitudes towards health over the next 5 years; Figure 1.3: Godiva Belgian Blends and Odwalla PomaGrand Pomegranate Juice; Figure 1.4: % of healthy products launched, by type, in each region,; Figure 1.5: Yoplait Whips! Yogurt and Nestlé Sveltesse Mousse Chocolate; Figure 1.6: Seasonal healthy products; Figure 1.7: Never do sport, (% respondents), 2004; Figure 1.8: Coca-Cola’s Aquarius Perform and Vitacan’s Best For Sport; Figure 1.9: Slim Coffee Diet Fresh Brew and Trias Special Diet Cookies for Diabetics andCoeliacs; Figure 1.10: Innovative functional products; Figure 1.11: Parental attitudes towards health; Figure 1.12: % of kids’ products marketed as healthy, launched in each category, within eachregion, 2004-2006; Figure 1.13: Innovative healthy kids’ products; Figure 2.14: % of heart healthy products launched in each category within each region, 2004-200666; Figure 2.15: Calbee Vegetable Potato Chips; Figure 2.16: Mars’ CocoaVia and Mission Foods’ Tortilla plus!; Figure 2.17: Raisio omega-3 margarine and Flora omega-3 mayonnaise; Figure 2.18: % of diabetic products launched in each category within each region, 2004-2006; Figure 2.19: Nichirei Calorie Select Retort Pack Meal and SD Holdings’ BE ACQUA FulvioMineral Water; Figure 2.20: Murray Sugar Free Cookies and Glucerna Shake; Figure 2.21: Velle Bio-Oats and Bauer Diaet Joghurt-Drink; Figure 2.22: Regions where healthy eating is most prevalent, (% respondents); Figure 3.23: Traffic Lights label example - 2 chicken fillet burgers; Figure 3.24: Traffic Lights GDA example; Figure 3.25: Brand manufacturers’ labeling initiatives; Figure 3.26: US nutrition label; Figure 4.27: Tesco nutritional labeling; Figure 4.28: Tesco cholesterol lowering products with Reducol; Figure 4.29: Sainsbury’s Wheel of Health nutrition label; Figure 4.30: Delhaize nutritional labeling; Figure 5.31: The importance of manufacturer initiatives in changing consumer attitudes towardshealth, 2006; Figure 5.32: Percentage increase in price premiums for healthy features; Figure 5.33: Innovations in healthy food in France; Figure 5.34: Diat-Margarine and Sektkellerei Henkell’s fine, dry champagne; Figure 5.35: Powerade Gold Medal sports drink; Figure 5.36: Anti-Ageing O2 Anti-Ageing Drink; Figure 5.37: ISIS Galletas; Figure 5.38: Innovations in healthy food in the US; Figure 5.39: Quaker Oatmeal Weight Control Instant Oatmeal; Figure 5.40: Meiji Chocolate Koka Ita and Kagome Yogurt Care Coenzyme Q10; Figure 5.41: Masterfoods, Cadbury and Chewits GDA global plan, 2006; Figure 5.42: Kellogg’s UK’s explanation of GDAs, 2006; Figure 5.43: Kraft UK’s explanation of GDAs, 2006; Figure 5.44: Kraft Inc Sensible Solution flag, 2006; Figure 5.45: To eat healthily consumers are prepared to sacrifice...; Figure 5.46: Innovative Danone products; Figure 5.47: Innovative healthy products from Nestlé; Figure 5.48: Innovative healthy products from Kraft; Figure 5.49: Innovative healthy products from PepsiCo; Figure 5.50: Innovation healthy products from Ajinomoto; Figure 6.51: Rating of healthy countries
List of Tables: Table 1.1: Health spending as % of GDP, (US$m), 2003; Table 1.2: Private/public (consumers vs. governments) spend on health in nine countries, 2003; Table 1.3: Europeans perception of their own health, (% respondents), 2004; Table 1.4: Typical seasonal slant of gym memberships added and dropped monthly in thenorthern hemisphere; Table 1.5: Health club membership, by country, (% population aged 6+), 2002-2008; Table 1.6: Weekly incidence of vigorous physical activity by EU country, (% respondents),; Table 1.7: Weekly incidence of moderate physical activity, by EU country, (% respondents),2002; Table 1.8: Adult population on a diet US versus EU, (% adults), 2004; Table 1.9: Overall diet market by country, (US$m), 2005-2010; Table 1.10: Perceived importance of improving health through dietary choices by country, (%respondents), 2004; Table 1.11: Functional food and drink sales by value, (US$m), 2005-2008; Table 1.12: Per capita expenditure on functional food and drinks, (US$), 2005-2008; Table 1.13: European self-medication pharmaceutical market, (€m), 2002-04; Table 1.14: Millions of overweight and obese EU and US children (5-9 year olds), by country,2005-2010; Table 2.15: Estimated prevalence of major cardiovascular diseases in seven countries (ordered byhealthy index input), 2004; Table 2.16: Estimated prevalence of diabetes in the seven major markets, 2004; Table 2.17: Obesity and the overweight in seven countries, 1993 and 2003; Table 2.18: Life expectancy at birth for seven countries, 1960 and 2003; Table 2.19: Health indices for seven countries, 2003-04; Table 3.20: Netherlands nutrition advice, 2006; Table 3.21: Method of regulating and content of television advertisements targeted at children; Table 3.22: US school meals reimbursement to meal provider, 2006; Table 3.23: Nutritional amounts in Europe and the US, 1992-2003; Table 3.24: Non-Traffic Lights GDA labeling example - chicken and vege; table bake; Table 5.25: Consumers' trust of claims made by food and drink manufacturers (% respondents),Europe and US, 2005; Table 5.26: Top 15 countries where healthy eating attitudes and programs initiated by governmentbodies and manufacturers are the most developed

Targeting the Healthy Consumer: Fast Growth Markets and Future Trends

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