Strategies for Delivering Multi-Play Consumer Services
Business Insights
September 13, 2011 120 Pages - SKU: RET6647601
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This report examines the essential themes behind successful multi-play consumer telecom services - convergence, personalization, simplification, specialization, mobility and simplicity - in terms of: architectural / functional components; opportunities for service differentiation; key enabling technologies; challenges in implementation and deployment; market examples; potential market obstacles.
Identify the key consumer meta-themes that are behind successful multi-play services.
Examine the enabling technologies and architectural components behind these essentials, and also examples of market implementations and obstacles.
Analyze existing multi-play services in order to replicate their successes and learn from any failures.
Telecom operators must find ways to differentiate their brand in a market where services and service providers are often indistinguishable. Five features characterize successful multi-service offerings: convergence, personalization, specialization, mobility and simplicity. Leveraging these features differentiates consumer products and services.
Providers' success and profitability with converged services depends on a convergence architecture that adapts content to networks and devices, optimizes user experience, and rationalizes the business model.
Providers need a “me-centric” architecture for applications, services and environments that personalizes from the customer’s point-of-view instead of the advertiser’s.
What are the key factors behind differentiated, successful multi-play consumer services?
How can both fixed and mobile consumer services be truly converged, personalized, specialized, and simplified?
What are the key enabling technologies behind successful multi-play services?
What challenges and obstacles must be overcome to provide a successful multi-play service?
Which existing multi-play services have been successful? What are the reasons behind this success?
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- Carolyn Schuk
- Disclaimer
- EXECUTIVE SUMMARY
- Introduction
- Convergence
- Personalization
- Specialization
- Mobility
- Simplicity
- Market examples
- The opportunity: service differentiation
- Potential obstacles to multi-play market development
- Key enabling technologies for multi-play services
- Introduction
- Summary
- Today's telecom challenge: differentiation
- The past points to the future
- Report scope
- Who is this report for?
- Convergence
- Summary
- Introduction: IP enables anything, anywhere but does not make it happen
- Market landscape: The everywhere connection that 'anything, anywhere' demands is far from a reality
- Global fixed broadband subscribers
- Global mobile broadband subscribers
- Telco investment struggles to meet futuristic expectations
- Business challenges and requirements: Rationalizing the business model
- Architectural challenges and requirements
- Adapting content to delivery networks and user devices
- Optimizing and unifying user experience
- Personalization
- Summary
- Introduction: the new consumer-centric world
- Market landscape
- Business challenges and requirements: An exploding content universe and changing consumer habits
- Architectural challenges and requirements: Adaptive personalization
- Specialization
- Summary
- Introduction: one size does not fit all
- Market landscape
- Business challenges and requirements
- Architectural challenges and requirements
- Mobility
- Summary
- Introduction
- Market landscape: so-called mobile services aren't really mobile
- Architectural requirements and challenges: The mobile e-person, “ME”
- Simplicity
- Summary
- Introduction: Desperately seeking the On switch
- Market landscape
- Business challenges and requirements: managing the connected home
- Architectural challenges and requirements: Automatic adaptation
- Market examples
- Summary
- Introduction
- Convergence
- Personalization
- Toshiba Personal TV
- CrowdOptic
- DoCoMo iConcier
- Rovi TotalGuide
- Specialization
- Amazon Kindle
- OpenMoko WikiReader
- Mobility
- Novatel Wireless MiFi
- Funambol Media Hub
- Simplicity
- Cisco Valet
- The opportunity: service differentiation
- Summary
- Introduction
- Creating value for customers
- Multi-service drives the business
- AT&T
- China Mobile
- Groupe Iliad
- It's all about the network
- Virgin Media's strategic Next Generation Access (NGA) network
- Tele Columbus Group and Alcatel-Lucent partner for next-generation network
- Remember broadcasting?
- The importance of user apps and devices
- Applying multi-play meta-themes to create differentiation
- Convergence
- Personalization
- Specialization
- Mobility
- Simplicity
- Potential obstacles to multi-play market development
- Summary
- Introduction
- Failure to roll out 4G in a timely way
- Obsolete telecoms regulation
- Proliferating feature and technology confusion
- Lack of capable devices
- Privacy and security problems
- Key enabling technologies for multi-play services
- Summary
- Introduction
- Adaptive streaming over HTTP
- Cloud computing
- Context-oriented computing
- Future Internet (FI)
- Home Area Networks (HAN)
- Wireless
- Wired
- MPEG-21
- Semantic web services
- Services computing
- Systems-on-a-Chip
- Universal Multimedia Access (UMA)
- Wholesale Applications Community (WAC)
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