Opportunities in Nutritional and Functional Daily Dosing: Future trends in beauty, digestive, cardiovascular and bone health food and drinks

Opportunities in Nutritional and Functional Daily Dosing: Future trends in beauty, digestive, cardiovascular and bone health food and drinks

Identify and target the key growth areas in the daily dose market by category and region with the analysis and forecasts in this new report...

With increasing consumer interest in health and nutrition, food and drinks that are “medicinal” in some way are well placed to benefit from this trend. Daily dose products meet this consumer need plus they help to boost consumption frequency and brand loyalty to the benefit of manufacturers and retailers. Whilst the market has become more concentrated in the top three functions (digestive health, energy and weight management) there are other growing opportunities (for example in beauty products) and some exciting emerging niches (such as in mental functioning and eye health).
Opportunities in Nutritional and Functional Daily Dosing is a new management report published by Business Insights that analyzes more than 1,700 daily dose products launched around the world between 2004 and 2007. Over that time new products have become more specific in their functioning and targeted in their positioning.
Gain up-to-date competitive intelligence across the daily dose market and understand the major issues affecting food and drinks with this new report...

Key issues examined by this report...

• Mature markets. As the longest established of the daily dose categories, trends in intestinal health drinks are more advanced than in other categories and illustrate the probable future direction of the market.
• Learning from Japan. The Japanese market is an indication of how functional products will develop. For cardiovascular products it suggests a move on from cholesterol lowering products to other functions. And for musculoskeletal products it suggests that targeted demographic marketing will increasingly come to the fore.
• New functions. Emerging functions include those targeting the central nervous system (such as by boosting brainpower and relaxation), respiratory system and eye health. More specific functions within existing markets will also emerge.

This new report will enable you to...

• Quantify key daily dose markets and growth potential based on market value data for functional dairy, OTC medicines and dietary supplements in Europe and the US.
• Improve targeting and the effectiveness of your NPD strategies with this report’s analysis of Productscan data of over 1,700 daily dose product launches that took place globally between 2004 and 2007 with a particular focus on the lessons from Japan, the leading market for such products.
• Assess opportunities in the global daily dose market with this report’s analysis of digestive health, energy, weight management, cardiovascular health, beauty and many others.
• Identify and target future areas with this report’s epidemiology data on 5 major lifestyle diseases in Europe, the US and Japan, including hypertension, IBS and osetoporosis.

Your questions answered...

• How does the daily dose market segment in terms of nutritional and functional food and drinks?
• Which demographic groups represent the best prospects for targeted daily dose products?
• Which multinationals have so far become most involved in this market? What can they learn from the Japanese companies that comprise the top 15 most innovative companies in the world?
• What are the different types of weight management ingredients and which manufacturers have so far launched products containing these ingredients?
• How are the different types of daily dose functional products faring over time? Which ones are being launched most often?

Some key findings from this report...

• There has been a marked increase in the proportion of products that are targeted at one or more specific demographic groups up from 1 in 10 in 2004 to 1 in 4 in 2007. With ageing populations in many countries, seniors were the most targeted demographic group in 2007 accounting for 7% of all targeted daily dosing products. Products for women also accounted for 7% of targeted launches.
• One third of all daily dose products are soft drinks and about half as many again are dairy products. The rise of daily dosing foods means that bakery products, confectionery, dairy food, cooking ingredients, rice/noodles, sauces and soups are now established in this market.
• In 2007 just over half of all daily dosing products were launched in Asia-Pacific, largely in Japan. Its share of the global total has increased since 2004. There have been corresponding falls in the share of products launched in North America and Europe although the absolute number of launches there has increased.
• Osteoporosis affected 60.9 million people in the 5 European economies, the US and Japan in 2006.