Lightweighting in Food and Drinks Packaging

Business Insights
September 6, 2011
85 Pages - SKU: RET6647598
License type:
The amount of packaging used in the delivery of consumer goods is an issue concerns many consumers and packaging waste reduction is a key goal of many environmental initiatives. This report highlights key innovations pursued by brand owners and packaging companies to reduce the amount and weight of packaging used in food and drinks products.

Analyzes factors driving improvements in the environmental performance of packaging.

Assesses the benefits of environmental packaging innovations.

Explores the challenges of improving green credentials while maintaining packaging’s role to protect, contain, and preserve food and drink products.

Analyzes the latest innovations in lightweighting food and drinks packaging.

Assesses the key influences on the future of lightweighting food and drinks packaging.

Brand owners, retailers and packaging suppliers are responding to consumer pressure to improve environmental credentials. Lightweighting will become much more sophisticated, forming part of more comprehensive advancements in product packaging which address the resource efficiency throughout the lifecycle if the product and its packaging.

Building standardized reporting metrics and labels as a platform for communicating with consumers is currently starting to develop and will provide brand owners and retailers the tools to capitalize on innovations. Collaboration on such projects across sectors will provide opportunities for all parties to advance their own CSR goals.

Lightweighting will continue at pace in the future as brand owners look to reduce costs and improve their environmental credentials with consumers. It will move towards greater penetration in sectors where the opportunity has already been identified. More brand owners will take up the innovations which have been achieved by the industry leaders.

What are the drivers influencing brand owners’ strategies to reduce the environmental impact of food and drinks packaging?

What are the most common types of environmental claims on packaging as identified through analysis of product launch data?

What challenges do brand owners face in addressing environmental concerns while maintaining the functionality of packaging?

Which category has seen the most successful innovations in packaging through lightweighting?