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Key Trends and Innovations in Nutraceutical Soft Drinks: The emergence of new hybrid, performance enhancement and functional brands

Business Insights
December 1, 2009
98 Pages - SKU: RET2521155

Abstract Table of Contents Search inside this report Related Reports

Globally the market for nutraceutical soft drinks is growing at just below 10% each year and this is expected to continue for the next five years at least. The largest nutraceutical soft drinks market in the world is that of Japan - it was worth $8.3bn in 2009. The second largest is the US - worth US$6.2bn. During the period to 2012 the superior growth rates being achieved in the US will mean that it starts to challenge the Japanese market for the title of the world’s largest. Nutraceutical soft drinks will increasingly break out of their traditional consumer segments with more products for women, children, mid-lifers and seniors. Energy drinks makers are attempting to stimulate demand in currently under-represented segments such as the female market (around two-thirds of energy drinks consumption is accounted for by men).

Executive summary: Market overview; Innovation overview; Performance drink trends; Beauty & weight management; Functional health drink trends; Conclusions
Chapter 1 Market overview: Summary; Introduction; The functional food & drink market; Key drivers; Market value; The nutraceutical soft drinks market; Company shares; PepsiCo leads in functional drinks; Coca-Cola catches up; Conclusions
Chapter 2 Innovation overview: Summary; Introduction; Regional trends; Flavor trends; Health positioning trends; Food minus trends; Food plus trends; Functional benefit overview; Conclusions
Chapter 3 Performance drink trends: Summary; Introduction; Sports drinks; Broadening the market with low/no calorie versions; Developing the take-home channel; Sports drinks with natural ingredients; Dairy-based recovery drinks; Energy drinks; Targeting the female market; Energy shots; Hybrid energy drinks; Multifunction energy drinks; Energy-sports drinks; Anti-tiredness energy drinks; Anti-stress energy drinks; Energy-brain drinks; Brain function drinks; Anti-energy drinks; Sexual stimulation drinks
Chapter 4 Beauty & weight management: Summary; Introduction; Beauty drinks; The Japanese market; The US market; Increasing specialization; Weight management drinks; Fat burning drinks; Fat blocking drinks; Appetite suppressing drinks; Satiety promoting drinks
Chapter 5 Functional health drink trends: Summary; Introduction; Heart health; Lowering cholesterol; Controlling blood pressure; Digestive health; Healthier drinks; Hybrid probiotic drinks; Boosting immunity; Bone & joint health; Niche health products
Chapter 6 Conclusions: Summary; Hybrids and beyond; Multiple attributes; Diversity of serving sizes; Broader demographics; Index
List of Figures: Figure 1.1: Share of regional nutraceutical soft drink markets held by the top five manufacturers, 2008; Figure 2.2: Share of nutraceutical soft drinks product launches by region, 2006-09; Figure 2.3: Share of nutraceutical soft drinks product launches by function, 2009; Figure 2.4: Healthful sodas; Figure 3.5: Share of nutraceutical soft drinks product launches by energy, sports and brain function drinks, 2006-09; Figure 3.6: Gatorade’s core product range, 2009; Figure 3.7: Low/no calories sports drinks; Figure 3.8: Take-home sports drinks; Figure 3.9: Rosbacher Sport; Figure 3.10: Dairy-based recovery drinks; Figure 3.11: Energy drinks targeted at the female market; Figure 3.12: Energy shots; Figure 3.13: Hybrid energy drinks; Figure 3.14: Energy teas; Figure 3.15: Energy coffees; Figure 3.16: Share of energy drinks product launches by type of multifunction, 2006-09; Figure 3.17: Energy-sports drinks; Figure 3.18: Anti-tiredness energy drinks; Figure 3.19: Anti-stress energy drinks; Figure 3.20: Revitalizing energy drinks; Figure 3.21: Mental energy drinks; Figure 3.22: US energy-brain drinks; Figure 3.23: Hybrid brain function drinks; Figure 3.24: Anti-energy drinks in Asia and Europe; Figure 3.25: Blue Cow and Slow Cow anti-energy drinks; Figure 3.26: Anti-energy drinks in the US; Figure 3.27: Natural anti-stress drinks; Figure 3.28: Sexual stimulation drinks; Figure 4.29: Share of nutraceutical soft drinks product launches held by beauty and weight management drinks, 2006-09; Figure 4.30: Beauty drinks in Japan; Figure 4.31: New entrants to beauty drinks in Japan; Figure 4.32: Borba and Glowelle beauty drinks; Figure 4.33: US mass market beauty drinks; Figure 4.34: Specialized beauty drinks; Figure 4.35: Fat burning drinks; Figure 4.36: Fat blocking drink; Figure 4.37: Appetite suppressing drinks; Figure 4.38: Satiety promoting drinks; Figure 4.39: Dietary protein drinks; Figure 4.40: Oat and palm oil drinks; Figure 5.41: Share of nutraceutical soft drinks product launches held by functional health drinks, 2006-09; Figure 5.42: Cholesterol lowering drinks; Figure 5.43: Multifunctional heart health drinks; Figure 5.44: Blood pressure drinks; Figure 5.45: Healthier digestive health drinks; Figure 5.46: Hybrid probiotic drinks; Figure 5.47: Immunity boosting drinks; Figure 5.48: Multifunctional immunity drinks; Figure 5.49: Immunity boosting drinks for children and seniors; Figure 5.50: Bone & joint health drinks in Japan; Figure 5.51: Bone & joint health drinks in the US; Figure 5.52: Selected niche health drinks
List of Tables: Table 1.1: Functional food & drink market by country ($m), 2003-2013; Table 1.2: Functional food & drink consumption per person by country, 2003-2013; Table 1.3: Nutraceutical soft drinks market by country ($m), 2008-2012; Table 2.4: New product launches by flavor, 2006-09; Table 2.5: Fastest-growing flavors, 2006-09; Table 2.6: New product launches by low & light positioning, 2006-09; Table 2.7: New nutraceutical soft drink launches by natural positioning, 2006-09; Table 2.8: New nutraceuticals product launches by fortification, 2006-09

Key Trends and Innovations in Nutraceutical Soft Drinks: The emergence of new hybrid, performance enhancement and functional brands

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