Innovation in Food and Drinks Packaging: Opportunities in added value and emerging technologies
Business Insights
June 25, 2009 190 Pages - SKU: RET2303262
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Innovation in Food and Drinks Packaging
Opportunities in added value and emerging technologies
Report Overview...
Food and drinks packaging is in a period of rapid change. Growth in the food and drinks packaging markets of developing economies is expected to increase in conjunction with their rising GDP’s, the changing nature of consumer lifestyles and the increased amount of packaged food and drink. Emerging issues such as sustainability and recent increases in raw material prices are also having a significant impact. Understanding trends and issues within the food and drinks packaging market is important due to their significant effect up on manufacturers, retailers, and distributor costs and logistics.
‘Innovation in Food and Drinks Packaging: Opportunities in added value and emerging technologies’ is a report published by Business Insights that provides added value by exploring innovations in food and drinks packaging from both packaging and food and drinks manufacturer perspectives. This report also delivers an overview of competitor activity and an assessment of the strength of trends and market forces moving forward.
Key Findings...
Glass is the most common material used for new products launched with food safety packaging and this has been relatively stable over the period 2005 to 2008. The next most common material in this category is plastic.
Soft drinks (23.5%), took the highest share of food and drinks launched in innovative packaging between 2005 and 2008, closely followed by alcoholic drinks (23.0%).
Nanotechnology, interactive packaging, intelligent and active packaging, multi-sensory packaging, and edible packaging are developing innovations that are likely to have an impact on the future of food and drinks packaging.
The most commonly used packaging materials in new food and drinks product launches in 2008 in were Plastic (33.2%), glass (11.7%) and cardboard (11.5%).
Use this report to...
- Understand how regulations are influencing NPD in food and drinks packaging and discover how competitors are responding to new challenges set by these regulations with this new report.
- Gain insight into the most up to date packaging technologies including nanotechnology, natural polymers and edible coatings, and evaluate the pros and cons of these new packaging technologies to decide whether these may be appropriate for your organization.
- Identify the key trends in food and drinks packaging and the impact that they are expected to have on the food and drinks market in the future.
- Enhance your product development strategies with this report’s analysis of green, convenient and supply chain efficient packaged food and drinks product launches by region, category and material.
Key issues...
Changes to labelling regulations. Recent debate and regulation on food and drinks labeling means detailed information is becoming a requirement in some regions. This is having an impact on the size and design of food and drinks labels and packs in general.
The Economic climate. More difficult economic times are one of the factors encouraging consumers to shop in discounters and/or switch from branded items to private labels. In a related effect, the downturn is promoting changes in format and size of packs.
The effect of rising prices. The increase in raw material prices has led to some packaging manufacturers passing on price increases to their customers, making cuts within their operating expenses, and in some cases changing the design/format of the packaging material or package itself.
Your questions answered...
- What major trends are impacting food and drinks packaging development?
- How are companies using green packaging materials to lend credibility to their ethical policies?
- Who are the top food and drinks packaging manufacturers?
- What innovative materials are being used within food and drinks packaging?
- Which new technologies, materials and design principles are driving innovation within food and drinks packaging?
- What are the key opportunities and challenges within food and drinks packaging?
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- Innovation in Food and Drinks Packaging
- Executive Summary
- Introduction and the packaging market
- Economics, consumer issues and regulation
- Innovation by key trend
- Enhanced food safety packaging
- Future innovation in packaging
- Conclusions
- Chapter 1 Packaging market overview
- Summary
- Introduction
- Report structure, content and information sources
- The packaging market
- Packaging has a fundamental role in food and drinks marketing
- Overview of the packaging market
- A number of wider factors affect the development of the packaging markets
- Market characteristics
- Growth in usage
- By packaging material
- By region
- Key manufacturers
- Tetra Pak
- Amcor
- Owens-Illinois
- Crown Holdings
- Rexam
- Chapter 2 Economics, consumer issues and regulation
- Summary
- Introduction
- Rising raw material prices and economic slowdown
- Trends in raw materials supply and price
- The role of food and drink manufacturers
- The impact of raw material prices and demand changes on packaging companies
- Restructuring
- Price increases
- Pack and material design changes
- Changes in consumer demands
- An increase in private label shopping
- Larger pack sizes
- The rise of discounters
- Long term demographic and economic trends
- Increasing wealth in developing countries
- Single portions affect package design
- Demographic trends
- ‘On the go’ packaging design
- Labeling, regulation and pack design
- Relevant recent developments
- Nutritional labeling
- Country-of-origin labeling
- The future of label and pack size and design
- Chapter 3 Innovation by key trend
- Summary
- Introduction
- Convenience
- New Product Development (NPD) launch trends
- Category analysis
- Packaging material
- Package types
- Innovation trends in convenience packaging concepts
- Smaller and single use packs
- Ergonomic and in-use design
- Ethical and green
- Packaging waste - regulation and initiatives
- UK
- Reduced energy consumption and reduced emissions
- Recycling trends
- New Product Development (NPD) launch trends
- Category analysis
- Packaging material
- Package types
- Regional analysis
- Innovation trends in green and ethical packaging concepts
- Packaging made from recycled or recyclable materials
- Biopolymers
- Biodegradable packaging
- Reusable packaging
- Reduced/redesigned packaging
- Health
- Innovation trends in healthy packaging concepts
- Packaging for retention of ingredient functionality
- Packaging to emulate pharmaceutical packaging
- Chapter 4 Enhanced food safety packaging
- Summary
- Introduction
- Impact of food scares and other negative issues
- Traceability
- Barcodes and Radio Frequency Identification (RFID)
- New Product Development (NPD) launch trends
- Category analysis
- Packaging material
- Package types
- Regional analysis
- Innovation trends in food safety packaging concepts
- Tamper evident packaging
- Contamination prevention
- Packaging to protect from germs, dirt, etc.
- Packaging to protect from contact materials
- Protecting the user from the food product
- Spoilage prevention
- Chapter 5 Future innovation in packaging
- Summary
- Introduction
- Launch patterns of innovative products
- Innovation by food and drink category
- Emerging innovations in soft drinks
- Emerging innovations in alcoholic drinks
- Emerging innovations in dairy
- Emerging innovations in confectionery
- Innovation by packaging materials
- Plastics
- Glass
- Cardboard
- Emerging technologies, materials and design principles
- Intelligent and active packaging
- Intelligent packaging
- Active packaging
- Nanotechnology
- Current uses and examples
- Developing uses
- Concerns and public perceptions
- Interactivity
- For information
- For fun
- Multisensory packaging design
- Use of sound and touch
- Interaction, involvement and branding
- Masking
- Edible ‘packaging’
- Packaging that is edible
- Films and coatings
- Key innovative players
- Packaging manufacturers
- Alcan
- Huhtamaki
- Food and drink manufacturers
- Coca-Cola
- Nestlé
- Unilever
- Manufacturer innovation overview
- Chapter 6 Conclusions
- Summary
- Introduction
- The future of packaging trends
- Materials
- Key categories
- Technology and design innovations
- Key opportunities and challenges
- Improving the experience for the consumer
- The cost of raw materials and its impact on design
- Less packaging with more functionality
- Using new technologies
- Index
- List of Figures
- Figure 1.1: Analysis of packaging benefits
- Figure 1.2: Share of products launched by packaging material, by country (% share), 2005 to 2008 inclusive
- Figure 1.3: Spendrups Norrlands Guld beer in a diamond embossed can
- Figure 2.4: Food and drink and related industry executives’ opinion about the impact market trends will have on new product development (NPD) in packaging in the future
- Figure 2.5: Potential benefits of either “light weighting”, or reducing packaging
- Figure 2.6: Examples of private label products launched in 2008 with ‘simple’ packaging or labeling
- Figure 2.7: New food and drink products available in larger packs
- Figure 2.8: Examples of single-serve packs launched in 2008
- Figure 2.9: Core elements of nutritional labeling systems (US and EU)
- Figure 2.10: Examples of nutritional labeling systems
- Figure 2.11: Industry executives’ opinion about effectiveness of labeling systems at informing consumers of the nutritional content of food and drinks
- Figure 2.12: Food and drink and related industry executives’ level of agreement with statements about labeling and pack size
- Figure 3.13: Food and drink and related industry executives’ opinion about the importance of packaging features to consumers
- Figure 3.14: Percentage share of conveniently packaged product launches, by category, 2005-2008
- Figure 3.15: Conveniently packaged noodle products featuring cardboard packaging
- Figure 3.16: New products launched in single use packs
- Figure 3.17: Novel product and pack combinations for picnics, lunches and snacks
- Figure 3.18: Pitcher shaped drinks containers for easier pouring
- Figure 3.19: Coca-Cola’s new grip PET bottle
- Figure 3.20: Glico walky walky Choco & Pretzel
- Figure 3.21: New products with packaging that has uses beyond purely containing the product
- Figure 3.22: Industry opinion about consumer willingness to pay for sustainable packaging features
- Figure 3.23: Lotte Xylitol Premium Mint Eco Bottle
- Figure 3.24: Share of green and ethically packaged products by trend (% share), 2005-2008
- Figure 3.25: Percentage share of products launched in green and ethical packaging, by category, 2005-2008
- Figure 3.26: New products launched with 100% recycled or recyclable packaging
- Figure 3.27: Blood Orange Noble 100% Pure All Natural Juice packaged in an ‘all-natural renewable’ bottle
- Figure 3.28: New products which are promoted as having biodegradable elements to their packaging
- Figure 3.29: Examples of new products with ‘reusable’ packaging
- Figure 3.30: Alcoholic drink launches in ‘light’ or ‘lighter’ glass bottles
- Figure 3.31: Murray’s Boneless & Skinless Chicken Breasts in eco-packaging
- Figure 3.32: Recently launched bakery and cereal products with recyclable packaging or natural manufacturing methods
- Figure 3.33: Cap and reservoir systems for active ingredients in sport and functional drinks
- Figure 3.34: Cap and straw systems for delivery of probiotics
- Figure 3.35: Bevolution Ammo energy shot
- Figure 3.36: Protica Profect Protein beverages
- Figure 3.37: Bio2Tonic, a vitamin-enhanced water & oxygen-enriched Air beverage
- Figure 4.38: Share of products launched with enhanced food safety packaging by category (% share), 2005-2008
- Figure 4.39: Share of products launched with enhanced food safety packaging by region (% share), 2005-2008
- Figure 4.40: American Energy Clean Energy Beverages with Cleancap Seals
- Figure 4.41: Health Delicious Natural Cola with a “special” inner liner
- Figure 4.42: Tyson Foods ‘no-touch’ packaging for fresh meat
- Figure 5.43: Innovation type as percentage of all innovative food and drink launches, 2005 to 2008
- Figure 5.44: Bottled waters promoted on ‘green’ packaging features
- Figure 5.45: Specially designed PET soft drink bottles for freezing
- Figure 5.46: Vodka in specialist glass bottles
- Figure 5.47: Purus Vodka
- Figure 5.48: Versus wine in a pouch
- Figure 5.49: Single serve alcoholic drinks in pouches and tubes
- Figure 5.50: Novel wine closure formats
- Figure 5.51: Metal/aluminum bottles for beer and wine
- Figure 5.52: Yogurt products with creative packaging
- Figure 5.53: Packaging designed to extend the shelf-life of cheese and butter
- Figure 5.54: New dairy products with packaging designed for presentation
- Figure 5.55: Novel dispensers for gum, mint and candies
- Figure 5.56: WarHeads Double Drops Super Sour Liquid Candy
- Figure 5.57: Chocolates with novel presentation boxes
- Figure 5.58: Leche Pascual Uperisada in PET bottles
- Figure 5.59: Chiquita Fresh & Ready Bananas
- Figure 5.60: Cardboard boxes for microwaving and baking
- Figure 5.61: Coors Light Cold Wrap Beer
- Figure 5.62: Packaging with Braille information
- Figure 5.63: Nestlé KitKat Kit Mail
- Figure 5.64: New products with ‘audio’ packaging features
- Figure 5.65: i-wine with scratch and sniff panels on the labels
- Figure 5.66: Novelty shaped bottles for Coca-Cola
- Figure 5.67: Two new Nestlé infant and baby products in innovative packaging
- Figure 5.68: Nescafé Charge
- Figure 5.69: Examples of key manufacturers’ packaging innovations relating to sector and design key trends
- Figure 6.70: Food and drink industry executives’ opinion about the most popular materials used in packaging over the next five years
- Figure 6.71: Food and drink and related industry executives’ opinion about impact of packaging innovation on NPD by product category
- Figure 6.72: Food and drink and related industry executives’ opinion about the importance of packaging innovation to consumers over the next five years (% responses)
- List of Tables
- Table 1.1: Share of food and drink products launched by packaging material type (% of all products launched using material for its packaging), 2005-8
- Table 2.2: Private label market share, sales value (US$m) and growth (CAGR), by country, 2001- 2011
- Table 2.3: European and US private label by sector (US$m), 2001-2011
- Table 2.4: Discounters’ share of grocery markets (%share), in Europe, by country, 2002-2007
- Table 2.5: Per capita GDP at constant 2000 US$ prices, by country, 2003-2013
- Table 2.6: Average number of occupants per household, Europe & US, 2003-2008
- Table 2.7: Single person households in Europe & the US (m), 1997-2007
- Table 2.8: Grocery market value share of convenience stores (% sales by value), by country, 2002-07
- Table 3.9: Percentage share of conveniently packaged food and drinks launches, by packaging material, 2005-2008
- Table 3.10: Percentage share of conveniently packaged launches by pack type, 2005-2008
- Table 3.11: Percentage share of green and ethically packaged food and drinks launches by packaging material, 2005-2008
- Table 3.12: Share of new green and ethically packaged product launches by pack type (% share), 2005-2008
- Table 3.13: Share of new green and ethically packaged product launches by region (% share), 2005-2008
- Table 4.14: Share of products launched with enhanced food safety packaging by material (% share), 2005-2008
- Table 4.15: Share of products launched with enhanced food safety packaging by pack type (% share), 2005-2008
- Table 5.16: Share of innovative packaging in new product launches, by category (% share), 2005- 2008
- Table 5.17: Share of packaging materials used in innovatively packaged new food and drink launches (% share), 2005-2008
- Table 5.18: Executives’ opinion of packaging manufacturers who are driving innovation in food and drinks packaging (% mentions)
- Table 5.19: Executives’ opinion of food and drinks manufacturers who are driving innovation in food and drinks packaging (% mentions)
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