Executive Summary
Introduction
Market analysis
Key market sectors
Industry case studies
Supplier profiles
Industry survey
Conclusions
Chapter 1 Introduction
Summary
Introduction
Packaging has a vital role to play in today’s food and drinks markets
Market drivers for the industry
Opportunities are there to be taken
Strategies in the marketplace
Chapter 2 Market Analysis
Summary
Introduction
Overview of the European market for food and drinks packaging
Food and drinks markets dominate the packaging industry
Paper and board leads the way in food packaging, followed by plastics
Metal and glass dominate packaging for alcoholic drinks
It’s not all bad news for plastics
Glass has associations with premium quality
PET leads in the packaging of non-alcoholic drinks
Packaging production for the European food and drinks markets
Metal packaging production in Europe
Beverage can markets produce positive results
Beverage can manufacturers promote efficiency savings
Food cans lead production of light metal packaging
Steel packaging production - beverage cans and aerosols continue to increase share
Glass packaging promotes ‘class’
Production volumes increase despite light weighting initiatives
Plastics packaging production in Europe
PET leads the way for European plastics production
Paper and board packaging production in Europe
Case materials drive growth in paper packaging consumption
The European market for food and drinks
The European food and drinks market
The European bakery and cereals market
The European confectionery market
The European dairy market
The European snacks market
The European alcoholic drinks market
The European non-alcoholic drinks market
Chapter 3 Key Market Sectors
Summary
Introduction
Developments in kids’ packaging of food and drinks
What are the implications for kids’ food and drinks packaging?
The purchasing power of kids is increasing
There is no standard market for kids’ packaging
Retailers place pressure upon manufacturers
Visibility and character licensing are being used more effectively to appeal to kids
Interactivity and functionality are used to appeal to parents and children
Event-led sports packaging reduces the risk of innovation
Developments in convenience packaging of food and drinks
Time is (worth more than) money…
…But not at the expense of health
The concept of fixed mealtimes is a thing of the past
New breakfast needs have led to packaging innovation
New formats have made cereals into snack products
The demand for both convenience and quality is driving growth at lunch and dinner
There can be perceived problems with large pack sizes
Regional variations influence on-the-go packaging
Beware of ‘one size fits all’ strategies
Perceptions of convenience in soft drinks
The increasing use of plastic bottles in soft drinks packaging
Technological advances in PET facilitate pack extensions
Development of resealable packaging
Beverage cans remain a major player
Developments in ‘smart’ packaging
What is ‘smart’ packaging?
‘Smart’ packaging to take off
‘Smart’ packaging applications
‘Smart’ packaging in paper
‘Smart’ packaging in plastics
‘Smart’ packaging in cartons
‘Smart’ packaging in food and beverage cans
Battery-powered packaging leads innovations in marketing
Chapter 4 Industry Case Studies
Summary
Introduction
Blue Parrot Café
Developing the brand
Product commitments mix variety and nutrition with fun and interactivity
Expanding the product range beyond food and drinks
An overwhelming success
Convenience leads Perrier to PET bottles
Demand for greater convenience prompted change
SWOT Analysis for Perrier in PET bottles
Self-heating beverage cans for Nestlé
Vending machines prompt strategic review
The technology behind the product relies on a chemical reaction
The road is long and winding
Benefits, but at what cost?
Chapter 5 Supplier Profiles
Summary
Introduction
Corporate developments
The number of market players continues to fall
Developing plastics capabilities is been a key strategy
Company profiles
Alcan Packaging
Products and services
Markets served
Company performance
Key people
Company contact details
Company locations
BSN GLASSPACK
Products and services
Markets served
Company performance
Key people
Company contact details
Company locations
Crown Cork & Seal
Products and services
Markets served
Company performance
Key people
Company contact details
Company locations
DS Smith Group
Products and services
Markets served
Company performance
Key people
Company contact details
Company locations
Elopak
Products and services
Markets served
Company performance
Key people
Company contact details
Company locations
Impress Metal Packaging
Products and services
Markets served
Company contact details
Company locations
Owens-Illinois
Products and services
Markets served
Company performance
Key people
Company contact details
Comp any locations
Pechiney
Products and services
Markets served
Company Performance
Key people
Company contact details
Company locations
Rexam
Products and services
Markets served
Company performance
Key people
Company locations
Rockware Glass
Products and services
Markets served
Key people
Company contact details
Company locations
RPC Group
Products and services
Markets served
Company performance
Key people
Company contact details
Company locations
Saint-Gobain
Products and services
Markets served
Company performance
Key people
Company contact details
Company locations
Schmalbach-Lubeca
Products and services
Markets served
Company performance
Key people
Company contact details
Company locations
Tetra Pak
Products and services
Markets served
Company performance
Key people
Company contact details
Company locations
United Glass
Products and services
Markets served
Company contact details
Company locations
Chapter 6 Industry Survey
Summary
Introduction
The packaging industry in 2002
Plans for 2000 still on course
Convenience packaging leads the way
UK leads the way in pack innovations
Kids’ packaging in 2002 and 2007
Manufacturers believe kids view character licensing as key
Convenience packaging in 2002 and 2007
Drinks and snacks lead growth for convenience packaging
‘Smart’ packaging in 2002 and 2007
‘Smart’ packaging to take off in a big way
The packaging industry in 2007
And the winner is…
Keeping pace with new technologies in 2007
Focus on environmental issues will return
Reuters Business Insight packaging strategies survey respondents
Chapter 7 Conclusions
Summary
Introduction
Future trends in food and drinks packaging
Packaging materials battle for market share
Greater dependence on ingredients and packaging companies
Opening up to the consumer
Visual stimuli will drive growth in drinks
Edible packaging the next step?
The impact of an ageing population
Corporate consolidation set to continue
Key packaging segments of the next five years
Kids’ packaging gets healthy
Convenience packaging drives growth
‘Smart’ packaging increases in importance
Forecasting the European market for food and drinks
Dairy products lead but non-alcoholics drinks drives growth
Forecasting the European bakery and cereals market
Forecasting the European confectionery market
Forecasting the European dairy market
Forecasting the European snacks market
Forecasting the European alcoholic drinks market
Forecasting the European non-alc oholic drinks market
Chapter 8 Appendix
Primary research methodology
Terms and abbreviations used in this report
Food and drinks segmentation table
Index
List of Figures
Figure 2.1: Packaged beer, Western Europe and Turkey, 2000
Figure 2.2: Carbonated soft drinks packaging, Western Europe and Turkey, 2000
Figure 2.3: Western European glass container production, share (%), 2000
Figure 2.4: Segmentation of the European food and drinks market by product according to value, 2001
Figure 3.5: Drivers of increased purchasing influence
Figure 3.6: Push and pull drivers of on-the-go consumption
Figure 3.7: Importance of ‘smart’ packaging to the drinks markets in 2002
Figure 3.8: Importance of ‘smart’ packaging to the ambient meals markets in 2002
Figure 3.9: Self-heating cans - a new idea?
Figure 4.10: Branding choices for the Blue Parrot Café
Figure 4.11: Blue Parrot Café promotes learning
Figure 4.12: Blue Parrot Café pack examp les
Figure 4.13: The 500ml PET bottle for Perrier, launched in August 2001
Figure 4.14: SWOT analysis of Perrier 500ml in PET
Figure 4.15: Nestlé’s self-heating steel can
Figure 6.16: Economic downturn: cutbacks in long-term planning and development projects?
Figure 6.17: Economic downturn: orders for new products have slowed
Figure 6.18: Economic downturn: prices have changed to reflect market conditions
Figure 6.19: Economic downturn: businesses are concentrating more on short-term deliverables
Figure 6.20: Most forward thinking countries for packaging innovations
Figure 6.21: Predicted growth in the kids’ food and drink packaging market in 2002
Figure 6.22: Significance of kids’ packaging on the list of priorities of food and drink industry professionals: five years ago and in five years time
Figure 6.23: Significance of character licensing on the list of priorities of food and drink industry professionals: five years ago and in five years time
Figure 6.24: Predicted growth of kids’ packaging market in 2007
Figure 6.25: Growth markets for convenience packaging in 2002
Figure 6.26: Growth markets for convenience packaging in 2007
Figure 6.27: Significance of convenience packaging on the list of priorities of food and drink industry professionals: five years ago and in five years time
Figure 6.28: Growth predictions for convenience packaging from a consumer’s perspective in 2007
Figure 6.29: Significance of ‘smart’ packaging on the list of priorities of food and drink industry professionals: five years ago and in five years time
Figure 6.30: Importance of ‘smart’ packaging to frozen food markets in 2002
Figure 6.31: Importance of ‘smart’ packaging to frozen food markets in 2007
Figure 6.32: Importance of ‘smart’ packaging to the drinks markets in 2002
Figure 6.33: Importance of ‘smart’ packaging to the drinks markets in 2007
Figure 6.34: Importance of ‘smart’ packaging to the snacks markets in 2002
Figure 6.35: Importance of ‘smart’ packaging to the snacks markets in 2007
Figure 6.36: Importance of ‘smart’ packaging to the ambient meals markets in 2002
Figure 6.37: Importance of ‘smart’ packaging to the ambient meals markets in 2007
Figure 6.38: Significance of NPD/Research budget on the list of priorities of food and drink industry professionals: five years ago and in five years time
Figure 6.39: Significance of environmental issues on the list of priorities of food and drink industry professionals: five years ago and in five years time
Figure 6.40: Industry sectors of Reuters Business Insight’s Packaging Strategies Survey respondents
Figure 6.41: Experience of respondents in the food and drink/packaging industries
Figure 7.42: Segmentation of the European food and drinks market by product according to value, 2005
List of Tables
Table 2.1: European packaging markets, 2001
Table 2.2: Packaging end-user market shares in Europe, 2001
Table 2.3: UK food packaging markets by material, 2001
Table 2.4: European beverage can production, 2000
Table 2.5: European beverage can production by end-use, 2000
Table 2.6: European steel packaging markets by end-use, 1998—2000
Table 2.7: European steel packaging markets by end-use, 2000
Table 2.8: Western European glass container production, tonnes, 1998—2000
Table 2.9: European glass recycling, 2000
Table 2.10: Primary applications of thermoplastics
Table 2.11: Selected thermoplastics sales in Western Europe, 1999—2000
Table 2.12: Paper packaging production, 1999—2000
Table 2.13: Paper packaging consumption, 1999—2000
Table 2.14: Selected paper packaging production by country, quarter one in 2001
Table 2.15: European corrugated packaging markets, 1998—2000
Table 2.16: Selected paper recycling rates in Europe, 2000
Table 2.17: The European food and drinks market by value, 2000—2001
Table 2.18: The European bakery and cereals market by value, 2000—2001
Table 2.19: The European bakery and cereals market by volume, 2000—2001
Table 2.20: Fastest growing segments of the European bakery and cereals market by volume, 1996—2000
Table 2.21: Leading per capita spending in European bakery and cereals segments, 2000
Table 2.22: The European confectionery market by value, 2000—2001
Table 2.23: The European confectionery market by volume, 2000—2001
Table 2.24: Fastest growing segments of the European confectionery market by volume, 1996—2000
Table 2.25: Leading per capita spending in European confectionery segments, 2000
Table 2.26: The European dairy market by value, 2000—2001
Table 2.27: The European dairy market by volume, 2000—2001
Table 2.28: Fastest growing segments of the European dairy market by volume, 1996—2000
Table 2.29: Leading per capita spending in European dairy segments, 2000
Table 2.30: The European snacks market by value, 2000—2001
Table 2.31: The European snacks market by volume, 2000—2001
Table 2.32: Fastest growing segments of the European snacks market by volume, 1996—2000
Table 2.33: Leading per capita spending in European snacks segments, 2000
Table 2.34: The European alcoholic drinks market by value, 2000—2001
Table 2.35: Fastest growing segments of the European alcoholic drinks market by volume, 1996—2000
Table 2.36: Leading per capita spending in European alcoholic drinks segments, 2000
Table 2.37: The European non-alcoholic drinks market by value, 2000—2001
Table 2.38: The European non-alcoholic drinks market by volume, 2000—2001
Table 2.39: Fastest growing segments of the European non-alcoholic drinks market by volume, 1996—2000
Table 2.40: Leading per capita spending in European non-alcoholic drinks segments, 2000
Table 3.41: Growth rates in European breakfast cereal markets
Table 3.42: On-the-go launches by packaging type, October 1999—April 2001, by country
Table 6.43: List of priorities for respondents for packaging-related issues in 2002
Table 6.44: Key drivers for kids’ packaging for kids
Table 6.45: Key drivers for kids’ packaging for parents
Table 6.46: Key drivers for kids’ packaging for retailers
Table 6.47: Innovations in major growth markets predicted for the convenience packaging sector in 2002
Table 6.48: Innovations in major growth markets predicted for the convenience packaging sector in 2007
Table 6.49: List of priorities for respondents for packaging-related issues in 2007
Table 7.50: The European food and drinks market by value, 2001—2005
Table 7.51: The European bakery and cereals market by value, 2001—2005
Table 7.52: The European bakery and cereals market by volume, 2001—2005
Table 7.53: The European confectionery market by value, 2001—2005
Table 7.54: The European confectionery market by volume, 2001—2005
Table 7.55: The European dairy market by value, 2001—2005
Table 7.56: The European dairy market by volume, 2001—2005
Table 7.57: The European snacks market by value, 2001—2005
Table 7.58: The European snacks market by volume, 2001—2005
Table 7.59: The European alcoholic drinks market by value, 2001—2005
Table 7.60: The European bakery and cereals market by volume, 2001—2005
Table 7.61: The European non-alcoholic drinks market by value, 2001—2005
Table 7.62: The European non-alcoholic drinks market by volume, 2001—2005
Table 8.63: Terms and abbreviations used in this report
Table 8.64: Definitions of food and drinks segments used in this report
Table 8.65: Definitions of food and drinks segments used in this report
Table 8.66: Definitions of food and drinks segments used in this report
Table 8.67: Definitions of food and drinks segments used in this report
