Executive Summary
Introduction
Market Dynamics
Key Issues in Convenience
NPD in Convenience
Case Studies in Convenience
Industry Survey
Conclusions and Future Outlook
Chapter 1 Introduction
Summary
Introduction
The battle with the foodservice sector
The emerging consumer paradox
Chapter 2 Market Dynamics
Summary
Introduction
Convenience in context
What makes food and drink products ‘convenient’?
Convenience is defined by the product itself…
Convenience is defined by occasion…
Convenience is defined by time…
Convenience is defined by location…
The market for prepared meals
Pizzas are an important meal solution
Consumer perceptions of quality vary by category
Cold is better when it comes to convenience
The market for speed-scratch meal components
Meal components in context
The market for quick snack meals
The market for hand-held savoury snacks
Chapter 3 Key Issues in Convenience
Summary
Introduction
Convenience saturation
Growth remains strong, but is slowing
Survey respondents express confidence in market prospects
Patience is a virtue when it comes to market innovations
Consumer lifestyles will continue to fuel demand for convenience products
However, the optimism does not come without a warning
Health, quality and convenience
Increasingly hectic modern lifestyles results in poor nutritional intake
Concerned parents find a solution in efficient nutrition
Convenience, plus health and pleasure: the ideal snack solution?
Wellbeing trend is gaining momentum in convenience
Preventing ailments through healthier diets
Hand-held snacks and efficient nutrition
Developments in convenience packaging of food and drinks
The role of packaging is fundamental to long-term success
New breakfast needs have led to packaging innovation
There can be perceived problems with large pack sizes
Regional variations influence ‘on-the-move’ packaging
Beware of ‘one size fits all’ strategies
Perceptions of convenience in soft drinks
The increasing use of plastic bottles in soft drinks packaging
Technological advances in PET facilitate pack extensions
Development of re-sealable packaging
PET bottles are gaining ground in vending channels
Suitable packaging is vital to the success of mobile kiosks
Chapter 4 New Product Development in Convenience
Summary
Introduction
NPD in convenience - an overview
Convenience implications of NPD
Health implications of NPD
Pleasure implications of NPD
NPD: A country-specific analysis
Chilled and frozen ready meals: growth through innovation
NPD in French convenience
NPD in German convenience
NPD in Italian convenience
NPD in Dutch convenience
NPD in Spanish convenience
NPD in Swedish convenience
NPD in UK convenience
Category-specific innovation is required in the UK
NPD in US convenience
Improved consumer perceptions have driven growth in US frozen foods
Chapter 5 Case Studies in Convenience
Summary
Introduction
Corporate overview
Prepared meal brands under scrutiny
Private label threat in meal components
The competition for snack occasions throughout the day
Strategies for the major players
Unilever
Innovating for success
Innovations in frozen food
Heinz
A global ‘power’ brand
Focus in meal solutions
Innovative approach is the key to success
Kraft
An international force
Focus in convenient meals
Restructuring the portfolio
Fruit: The ultimate convenience food?
Fruit consumption is healthy and stylish
Changing strategies at Del Monte
Retailers missing out on ‘fruitful’ opportunities
Chapter 6 Convenience Food and Drink Industry Opinion Survey
Summary
Introduction
The convenience market in 2002
High expectations of growth in 2002
Confidence in functional and fortified market segments remains high
The convenience consumer
Speed and efficiency drives consumer purchasing decisions
The convenience industry has clear customer group targets
Convenience packaging
Drinks and snacks lead growth for convenience packaging
The future of the convenience market
Single-serve and functional products lead the way
Hand-held snacks offers greatest growth potential
Portion sizes will be influential in market growth to 2007
Packaging to play an increasingly significant role in convenience products
An experienced panel of respondents
Chapter 7 Conclusions and Future Outlook
Summary
Introduction
Beyond convenience: the importance of NPD cannot be underestimated
Future growth in convenience
Survey findings supports optimism in the future
Single-serve and functional products lead the way
Trends in convenience by product segment
The consumer paradox
The manufacturer and the paradox
Restaurant branding in prepared meals
Health and quality perceptions the target for meal components
Secondary benefits must be added to quick snack meals
Convenience packaging drives growth
Appendix
Primary research methodology
Terms and abbreviations used in this report
Food and drinks segmentation table
Index
List of Figures
Figure 1.1: The meal solutions universe
Figure 2.2: Prepared meals sector value (US$ million) and per head expenditure (PHE), (US$/head), 2001
Figure 3.3: How will the convenience food and drinks market perform?
Figure 3.4: Sainsbury’s Blue Parrot Café
Figure 4.5: The mega-trends shaping NPD
Figure 5.6: Strategies of the major players in convenience
Figure 5.7: enjoy! from Birds Eye, Unilever
Figure 5.8: Kraft’s $1 billion brands
Figure 5.9: Selected convenience fruit offerings from Del Monte
Figure 6.10: How will the convenience food and drinks market perform?
Figure 6.11: How important are the following factors when influencing convenience food and drinks market growth in 2002?
Figure 6.12: How will each of the following market segments perform in 2002?
Figure 6.13: What do you think consumers look for when purchasing convenience products (part 1)?
Figure 6.14: What do you think consumers look for when purchasing convenience products (part 2)?
Figure 6.15: How important would you say the following customer groups are to the convenience market in 2002 (part 1)?
Figure 6.16: How important would you say the following customer groups are to the convenience market in 2002 (part 2)?
Figure 6.17: Growth markets for convenience packaging in 2002
Figure 6.18: Which segments do you envisage growing most rapidly over the next two to three years (part 1)?
Figure 6.19: Which product categories will compete most effectively over the next two to three years (part 1)?
Figure 6.20: Which product categories will compete most effectively over the next two to three years (part 2)?
Figure 6.21: Which factors will drive growth in the convenience market over the next two to three years?
Figure 6.22: How will each of the following convenience food market segments perform in 2007?
Figure 6.23: Growth predictions for convenience packaging from a consumer’s perspective in 2007
Figure 6.24: Growth markets for convenience packaging in 2007
Figure 6.25: Significance of convenience packaging on the list of priorities of food and drink industry professionals five years ago and in five years time
Figure 6.26: Industry respondent’s experience
Figure 7.27: Which factors will drive growth in the convenience market over the next two to three years?
List of Tables
Table 2.1: Prepared meals sector value, 1996—2001 and Per Head Expenditure (PHE) (US$/head), 2001
Table 3.2: Growth in the prepared meals sector, 1996—2001
Table 6.3: Innovations in major growth markets predicted for the convenience packaging sector in 2002
Table 6.4: Which segments do you envisage growing most rapidly over the next two to three years (part 2)?
Table 6.5: List of priorities for respondents for packaging-related issues in 2007
Table 6.6: Innovations in major growth markets predicted for the convenience packaging sector in 2007
Table 7.7: Prepared meal sector value forecasts, 2001—2006
Table 7.8: Terms and abbreviations used in this report
Table 7.9: Terms and abbreviations used in this report continued
Table 7.10: Definitions of food and drinks segments used in this report
Table 7.11: Definitions of food and drinks segments used in this report continued
Table 7.12: Definitions of food and drinks segments used in this report continued
Table 7.13: Definitions of food and drinks segments used in this report continued
(0 items)
