The Future of TV: The evolving broadcast and on demand landscape

The analog switch off is planned for the next decade around the world, and the global TV market is going through a period of huge change. Digital TV in all of its forms - terrestrial, cable, satellite, IPTV - is booming. HDTV is becoming prevalent in mature markets, and technologies such as 3DTV and mobile TV are also set to take off. Consumer behavior and attitudes are shifting, with viewers increasingly expecting to access content wherever and whenever they want, on the device of their choosing. As such, Video on Demand (VoD) services are becoming ever more popular. All of these developments have encouraged new players to emerge in the TV space, meaning that business models are changing and incumbent operators must adapt to survive. This report assesses the future of TV in all its forms, encompassing content, technology, consumer appliances and devices, mobile devices, evolving media and broadcast business models, the role of connectivity and mobility, and consumer behavior and lifestyle trends. It provides an analysis of the evolution of the broadcasting landscape, and outlines some of the emerging technology and demand trends, highlighting the market drivers and inhibitors that are affecting expansion and demand. The report focuses on the different broadcasting technologies, starting from the distinction between analog and digital, to then develop further in the different media channels and technologies of HD, 3DTV, IPTV, VoD and Mobile TV. The report tracks the evolution of each market, providing in-depth analysis of the whole market and its sub-markets, and includes market sizing and forecasts.