Future Lunch Solutions Volume 2: Lifestyle, Health and Product Development

Executive Summary
Consumer focus
Product, packaging and distribution strategies
Health
Industry opinion survey

Chapter 1 Consumer Focus
Summary
Introduction
Society drivers
Time pressure
Deterioration of meal occasions
Pleasure
Health awareness
Lifestyle profiles
Young office workers
Housewives
Working mothers
Pregnant women and new mothers
Working husbands
Manual workers
Homeworkers
Retired men and women
Fitness enthusiasts
School children and teenagers
Summary of lunch opportunities

Chapter 2 Product, Packaging and Distribution Strategies
Summary
Introduction
Future lunch products
Overview of lunch new product development (NPD)
Food categories
Relating lifestyles to product design
New flavours and themes
Giving consumers fresher lunch options
Feeding demand for information
Justifying a premium pricepoint at lunchtime
Packaging options
Premium positioning
Convenience
Green
Distribution channels
City supermarkets
Forecourt retailing
Casestudy: Foodservice Centre (FSC)
Company background
Expanding role

Chapter 3 Health Issues
Summary
Introduction
Is lunch healthy or indulgent?
Specifics of lunchtime health
Wellbeing
Lifestyle opportunities
Overweight
Overweight - low and light products
Overweight - replacement meals
Overweight - active ingredients
Digestion
Mental wellbeing
Mental and physical performance
Consumer lunch profiles
Active ingredients for lifestyle products
Life stage opportunities
Vitamin and mineral deficiency
Osteoporosis
Diabetes
Pregnancy and breastfeeding
Cardiovascular disease
Cancer
Menopause
Consumer lunch profiles
Active ingredients for life stage products
Regulation
NPD in healthy lunch
Case study: Boots’ Shapers
Company background
Wellbeing.com
Shapers range of lunch foods
Meal deals
Strategies for launching healthy products

Chapter 4 Industry Opinion Survey
Summary
Introduction
Major outlets for lunch products
Specific product factors for 'everyday lunch'
Important food types
Future packaging
Dietary purpose of lunch
Product freshness
Main meal occasions

Chapter 5 Appendix
Primary research methodology
Snapshot data
Health profile data - overweight
Health profile data - drinkers
Health profile data - retired people
Health profile data - children
Regulation of foods making health or medical claims
European regulatory framework
US regulatory framework
Index

List of Figures
Figure 2.1: All day snacking
Figure 2.2: Most important perceived influences on food choice in Europe
Figure 2.3: Consumer snapshot: young office workers
Figure 2.4: Example lunch product for young office workers
Figure 2.5: Consumer snapshot: Housewives
Figure 2.6: Example lunch product for housewives
Figure 2.7: Consumer snapshot: Working mothers
Figure 2.8: Example lunch product for working mothers
Figure 2.9: Consumer snapshot: Working husbands
Figure 2.10: Example lunch product for working husbands
Figure 2.11: Consumer snapshot: Manual workers
Figure 2.12: Example lunch product for manual workers
Figure 2.13: Consumer snapshot: Homeworkers
Figure 2.14: Example lunch product for homeworkers
Figure 2.15: Consumer snapshot: Retired men and women
Figure 2.16: Example lunch product for retired people
Figure 2.17: Participation in sport by socio-economic group
Figure 2.18: Consumer snapshot: school children
Figure 2.19: Example lunch product for children
Figure 2.20: Comparison of priorities for each consumer group
Figure 3.21: Positioning of new lunch products
Figure 3.22: Price distribution of new lunch products
Figure 3.23: Packaging of new lunch products
Figure 3.24: Waitrose ‘sandwich shop’ interior layout
Figure 3.25: Sainsbury’s Local store in Hammersmith, London
Figure 3.26: The Foodservice Centre’s ‘snack time’ products
Figure 4.27: Health versus indulgence at lunchtime
Figure 4.28: Example diet - overweight
Figure 4.29: Example diet - drinkers
Figure 4.30: Medical concerns by life stage
Figure 4.31: Age related changes in bone mass
Figure 4.32: Prevalence of hypertension, 2000, core countries
Figure 4.33: Example diet - children
Figure 4.34: Example diet - retired people
Figure 4.35: Healthy lunch product launches, by theme
Figure 4.36: Healthy new lunch product launches - part 1
Figure 4.37: Healthy new lunch product launches - part 2
Figure 4.38: Boots shapers, example products
Figure 4.39: Boots’ meal deal offer
Figure 5.40: Importance of outlets for lunch products
Figure 5.41: Estimate the importance of factors for 'everyday lunch'
Figure 5.42: Important food types
Figure 5.43: Importance for lunch product packaging
Figure 5.44: Health/dietary purposes of lunch compared to other occasions
Figure 5.45: Freshness of lunch products
Figure 5.46: Importance of the main meal occasions
Figure 6.47: Consumer data methodology

List of Tables
Table 2.1: Women’s share of the labour force, 2000—2004
Table 2.2: Proportion of population over 50, 1994—2006
Table 2.3: Gym membership by country, 1999
Table 3.4: New Product Development at lunch, by category
Table 4.5: Prevalence of obesity (millions), 1990—2010
Table 4.6: Survey of top five reasons for low and light use among US adults
Table 4.7: Depression, prevalence (number affected) by country, 1998—2005
Table 4.8: Herbal ingredients for lifestyle products
Table 4.9: Herbal ingredients for lifestyle products
Table 4.10: Prevalence of osteoporosis, 2001
Table 4.11: Diabetes prevalence by country, 1998—2005
Table 4.12: Herbal ingredients for life stage products
Table 4.13: Herbal ingredients for life stage products
Table 4.14: Common vitamins
Table 4.15: Common vitamins continued
Table 4.16: Common dietary minerals
Table 4.17: Common dietary minerals continued
Table 6.18: Health profile data - overweight
Table 6.19: Health profile data - drinkers
Table 6.20: Health profile data - retired people
Table 6.21: Health profile data - children
Table 6.22: Proposed conditions for nutrient and functional claims
Table 6.23: Proposed conditions for nutrient and functional claims