Future Lunch Solutions Volume 1: Consumer Behaviour, Demographic analysis & Market DriversBusiness InsightsSeptember 1, 2002 134 Pages - SKU: RET813976 |
Additional Information
Future Lunch Solutions: Volume 1 examines the trends shaping the lunch market. These range from megatrends - including the fragmenting of traditional meal patterns - to lunch-specific issues such as the growing importance of freshness and quality. A core strategic challenge for the industry, however, is to determine exactly what 'health' means in this context. The report's analysis helps make the distinctions clear, with discussion of lifestyle and lifestage factors.Also focusing on product, packaging and distribution strategies, this volume provides a routemap to the lunchtime landscape. The report will enable you to:
- Pinpoint individual consumer trends and their impact - individually and combined - on the lunchtime foods market.
- Evaluate the approach taken by leading supermarkets
- Develop new products and lunch solutions that align with consumer concerns over varying health issues from obesity to 'wellbeing.’
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