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Future Flavor Trends In Soft Drinks: New Opportunities For Natural, Healthy, And Exotic Flavors

Business Insights
December 1, 2008
242 Pages - SKU: RET2043215

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Future Flavor Trends in Soft Drinks

New opportunities for natural, healthy, and exotic flavors

Flavors from natural ingredients and flavors that provide functional benefits are the two key areas of soft drinks flavor development. New and emerging flavors, as well as the discovery of new benefits from current flavors, are driving sensory innovation and new opportunities in the positioning and promotion of standard or traditional beverages.

Future Flavor Trends in Soft Drinks is a new management report published by Business Insights that provides a comprehensive review of current, new and emerging flavors in the soft drinks sector. This report presents and evaluates the role of flavor and drinks manufacturers in flavor innovation and key flavor trends, and analyzes fast growth flavors in key categories in terms of product launches.

Discover the areas of opportunity in soft drinks flavors and understand how these opportunities fit into larger soft drinks industry trends with this new report...

Key issues examined by this report

The importance of natural. Loyal users of ‘natural’ products are increasing in both Europe and the US, and this trend is predicted to continue. A substantial number of soft drinks now clearly promote their naturalness by stating something about ‘natural colors and flavors’ on the labelling.
Health concerns. Drinks have been in the spotlight over the last five years because of the growing strength of evidence of the links between the ingredients in some drinks (such as sugars and acids) and prevalent chronic diseases (such as obesity, diabetes and dental decay). Industry reaction to growing concern over these negative health issues has led to changes in formulations and therefore changes to drink flavors.
Increased interest in exotic food and drink. Many consumers are becoming more experimental and open to new flavors when choosing and consuming food and drink. The growing popularity of tropical fruits in non-tropical countries and/or regions is an important trend affecting drinks flavors.

This new report will enable you to

Quantify and target future growth areas in soft drinks flavors using this report’s global market and statistical data from 2000-2011 and analysis of sales of soft drinks by category in Europe and the US, gym membership and number of tourists visiting key regions.
Improve the targeting and effectiveness of your NPD strategies with this report’s analysis of top and fast growth flavors in the soft drinks sectors, using ‘Product Launch Analytics’ data of over 54,000 products launched globally between 2005 and 2008.
Implement the best-practice strategies of leading innovators in the soft drinks flavors market using this report’s analysis of flavor companies including Givaudan, WILD and Symrise.
Benchmark the opinions of senior industry executives on the soft drinks flavors market over the next five years through an exclusive survey of industry executives carried out by Business Insights.

Future Flavor Trends in Soft Drinks
Executive Summary: Market developments and drivers; Top soft drink flavors; Top regional soft drink flavors; The role of soft drink and flavor manufacturers; Key trends in soft drinks flavors; Conclusions
Chapter 1 Introduction: What is this report about and what is its scope?; Research methodology; Flavors in drinks defined; Report structure
Chapter 2 Market developments and drivers: Summary; Introduction; The industry view; Natural and additive free; Natural is becoming the norm; Natural vs. artificial; Natural products, additives and children; Health concerns and drinks; Obesity and diabetes; Dental decay; Changing consumption patterns linked to health concerns; Diet carbonated drinks; Bottled water; Making drinks healthier through reformulation; Drinks and children’s health; Functional drinks; Growth in market value of functional drinks; Consumer awareness and interest in ‘added-value’ nutrients; Flavor effects of functional ingredients; Flavor strategy and newer functional ingredients; Promoting fruit and vegetable consumption; Campaigns and public opinion; Use of fruit and vegetables in soft drinks; Fruit and innovation in drinks; Newer superfruits; 100% juice trend; A focus on physical fitness and mental performance; The demand for sports and energy drinks; Importance of the sports and energy drinks market; Sports and energy drink formulation and positioning; Increased interest in exotic drinks; Travel and tastes; Tropical fruits; Herbs, spices and botanicals; Tea and coffee trends; The coffee house effect; Growth in RTD tea and coffee
Chapter 3 Top soft drink flavors: Summary; Introduction; Soft drinks overall; Top flavors; Fastest growing flavors; Pomegranate; Mango and pineapple; Pear; Fastest decreasing flavors; Lemon; Grapefruit; Emerging Asian flavors; Yuzu; Yumberry; Bottled water; Top flavors; Fastest growing flavors; Mineral waters; Functional fruits - blueberry, pomegranate and açaí; Mint, herbs and spices; Fastest decreasing flavors; The industry view; Carbonated soft drinks; Top flavors; Fastest growing flavors; Orange; Pomegranate and mango; Apple; Fastest decreasing flavors; The industry view; Dairy drinks; Top flavors; Fastest growing flavors; Strawberry; Developments in chocolate; Exotic fruits - pineapple; Fastest decreasing flavors; The industry view; Energy and sports drinks; Top flavors; Fastest growing flavors; Guarana; Lemon lime; Chocolate; Fastest decreasing flavors; The industry view; Fruit and vegetable drinks; Top flavors; Fastest growing flavors; Pomegranate; Exotic flavors - mango and pineapple; Fastest decreasing flavors; The industry view; RTD tea and coffee; Top flavors; Green tea; Coffee; Fastest growing flavors; Premium black tea; White tea; Fruit and tea blends; Fastest decreasing flavors; The industry view
Chapter 4 Top regional soft drink flavors: Summary; Introduction; Asia-Pacific; Top and fastest growing flavors; Innovation in Asia-Pacific; Europe; Top and fastest growing flavors; Innovation in Europe; Latin America; Top and fastest growing flavors; Innovation in Latin America; Middle East and Africa; Top and fastest growing flavors; North America; Top and fastest growing flavors; Innovation in North America
Chapter 5 The role of soft drink and flavor manufacturers: Summary; Introduction; Innovative brands and companies; The Coca-Cola Company; Flavored colas; Coca-Cola Zero and Diet Coke Sweetened with Splenda; Glacéau; Innocent; Nestlé; RTD coffee and tea; Bottled water/carbonated soft drinks; PowerBar; PepsiCo; Carbonated soft drink flavor innovations; Juices; Gatorade; Innovative flavor development and technologies; Natural flavors; The natural imperative; Production and sourcing; Flavor supplier offerings; Sweeteners; Natural fruit sweeteners; Stevia; Erythritol; Sucralose; Flavor modulation; Nanotechnology
Chapter 6 Key trends in soft drinks flavors: Summary; Introduction; Health trends; Natural, pure and organic; Overlapping concepts; Natural moves into the mainstream; Botanical ingredients and ‘natural’ type flavors; High antioxidant flavor trends; Exotic and high antioxidant flavors; Flavors providing functional benefits; Green tea; Newer functional flavor opportunities; Flavors in drinks containing functional ingredients; Soy drinks - functionality and flavor; Flavor of functional yogurt/milk drinks; Flavors trends in drinks claiming to be high in vitamins and minerals; Flavor trends in low or no sugar or calorie drinks; Fruit flavors; Colas; Children’s drinks with low or no sugar or calories; Superfruits; Flavors in drinks promoted on providing energy or vitality; High energy; Vitality; Vegetable and herb trends; Indulgent trends; Fusions and blends; Popular blends of ‘standard’ flavors; Newer ingredients and flavors and interesting fusions; Fusions; Exotic flavors; Fruits are leading the exotic trend; Traditional vs. modern ‘exotic’ fruit concepts; Exotic flavors other than fruit; Varietal and regional flavors and recipes; Varietal raw materials and flavors; Flavors from a named region; Regional recipes and formulations - links to heritage and tradition
Chapter 7 Conclusions: Summary; Introduction; Innovation opportunities by category; Functional and unique flavors; Healthy and exotic fruit and vegetable drinks; Energy and sports drinks with ‘vitality’ flavors; Hybrid drinks that cross category boundaries; Opportunities within key trends; Natural; Healthy; Exotic; Opportunities where the natural, healthy and exotic trends overlap; Index; References
List of Figures: Figure 2.1: Drivers influencing flavor trends in drinks; Figure 2.2: The influence of key drivers on demand for new flavors in drinks over the next 5 years; Figure 3.3: Recently launched pomegranate juices and drinks; Figure 3.4: Innovative pear juice drinks; Figure 3.5: Yuzu flavored soft drinks; Figure 3.6: Yumberry variety drinks; Figure 3.7: Mineral water and fruit and/or tea blends; Figure 3.8: Bottled water product launches with ‘superfruit’ type flavors; Figure 3.9: Mint and herbal flavored bottled water launches; Figure 3.10: Recent orange flavored carbonated soft drink launches; Figure 3.11: Pomegranate and mango flavored carbonated soft drink launches; Figure 3.12: Apple flavored carbonated soft drinks; Figure 3.13: Strawberry yogurt drinks; Figure 3.14: ‘Rich’ or ‘creamy’ chocolate milk drinks; Figure 3.15: Pineapple flavored yogurt and soy drinks; Figure 3.16: Sports and energy drink launches with guarana; Figure 3.17: Lemon lime flavored energy and sport drinks; Figure 3.18: New fruit drink launches with mango; Figure 3.19: Black tea drinks specifying tea type; Figure 3.20: Fruit and tea blends; Figure 4.21: Innovative Asia-Pacific soft drinks; Figure 4.22: Floral, fruit, spice, herb and/or vegetable blends; Figure 4.23: Oat drinks with cinnamon flavor; Figure 4.24: Hybrid soft drinks; Figure 5.25: Innovative Coca-Cola flavor blends; Figure 5.26: Nestlé bottled water/soft drink launches with innovative flavors; Figure 5.27: PowerBar Gel; Figure 5.28: Pepsi RAW; Figure 5.29: Carbonated soft drink seasonal flavor launches; Figure 5.30: Gatorade Thirst Quencher Rain; Figure 5.31: Zevia carbonated supplement drink; Figure 5.32: Coca-Cola Powerade; Figure 6.33: Importance of health trends in the drinks industry over the next 5 years; Figure 6.34: Natural, organic and pure soft drink launches; Figure 6.35: Daily’s Pomegranate Mix; Figure 6.36: Açaí flavored drinks claiming to be ‘high in antioxidants’; Figure 6.37: Drinks containing aloe; Figure 6.38: Flavors (strawberry, be

Future Flavor Trends In Soft Drinks: New Opportunities For Natural, Healthy, And Exotic Flavors

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