Future Flavor Trends in Food: New opportunities in sensory innovation

Future Flavor Trends in Food New opportunities in sensory innovation Business Insights’ Ingredients Series Business Insights is developing a unique new series of reports that identifies key trends in ingredients, future innovation and growth opportunities. We are using our strengths in analysis of the food and drinks markets to provide new insight on developments in ingredients. Ingredients companies are facing a new set of challenges as ongoing consumer demand for healthy and indulgent products creates both new growth opportunities and commercial pressures. Trust and transparency have become more important particularly in accounting for health claims of new ingredients, their ethical and environmental credentials and their provenance. In health, legislation affecting claims and product safety are changing, meaning functional ingredients will be subject to increased scrutiny. In addition, growing consumer experimentation and acceptance of novel and exotic ingredients is fuelling demand for indulgent products. Those natural ingredients offering new flavors as well as realizable and tangible health benefits are likely to achieve the highest growth. The appetite for natural ingredients that can deliver health benefits to the substantial number of consumers seeking wellness remains high and will remain strong as the population ages. Despite the push towards natural ingredients, there remain opportunities for manufacturers taking a more scientific-based route. Development of proprietary ingredients and improved delivery systems that offer better bioavailability or taste sensations are key areas of expansion for the future. Key questions answered by this report... What are the most common and fastest growing flavors in bakery, confectionery, dairy and snacks? Which food and flavor manufacturers are driving innovation in this area? What are the key drivers of food flavor trends and how and why are they important? Which food industry trends within health do industry executives think are important and how do these trends impact food flavor? What are the key emerging trends and opportunities in food flavors? What are the new and novel food flavors? Future Flavor Trends in Food New opportunities in sensory innovation Flavor is an integral part of food and what it offers consumers, and therefore the optimization of flavor in food is important for manufacturers in adding value to their products. Currently there are major changes in food flavor innovation driven by shifts in consumer behavior. This report helps to understand these drivers and their effects. In addition, emerging technologies, new business practices, and novel R&D is driving developments in sensory innovation. Future Flavor Trends in Food is a new management report published by Business Insights that provides a comprehensive review of current, new and emerging flavors in the food sector. This report presents and evaluates the role of flavor and food manufacturers in flavor innovation and key flavor trends, and analyzes fast growth flavors in key categories in terms of product launches. Discover the areas of opportunity in food flavors and understand how these opportunities fit into larger food industry trends with this new report... This new report will enable you to... Quantify and target future growth areas in food flavors with this report’s analysis of sales of functional food and drinks, ethnic food and drinks and out of home food and drinks between 1999 and 2011 in Europe and the US. Improve targeting and the effectiveness of your NPD strategies with this report’s analysis of top and fast growth flavors in the bakery, confectionery, dairy and snacks sectors, using Productscan data of over 54,000 products launched globally between 2004 and 2007. Implement best-practice strategies of leading innovators in the food flavors market using this report’s analysis of food companies including Danone, Nestlé, Kraft and flavor companies including Givaudan, International Flavors & Fragrances and Symrise. Gain insight into industry opinions on the food flavors market over the next 5 years through an exclusive survey of industry executives carried out by Business Insights. Key issues examined by this report... Ethical and green flavors for the future. So far the trend for ethical food has not greatly affected food flavor itself, but is likely to in the near future. Food miles, Fairtrade, and child labor could affect the acceptance of flavors derived and manufactured from natural ingredients in developing countries. There may be more scrutiny around the use and source of exotic flavors in the industrialized economies. Ethnic food continues to gain popularity. There is predicted continued growth in the value of the ethnic food retail market in both the US and Europe. Asian cuisine is expected to show the highest rate of growth in Europe, but the growth rates for Chinese, Indian, and Mexican foods are also high and offer opportunities for manufacturers. Flavors in ‘reduced’ foods. Changes in recipe formulation affect flavor and manufacturers need to be aware of specific flavors and ingredients which synergize with ‘reduced’ recipes. Many flavors used will be bolder and more distinctive to make up for the flavor enhancing properties of sugars, salts and fats. Some key findings from this report... The overall top flavor in 2007 in terms of product launches was chocolate. It was the number one flavor in product launches in the bakery, confectionery and snacks sectors, and second in the dairy sector. This demonstrates chocolate’s global appeal in terms of applicability across sectors and for consumers in many different regions. 81.4% of respondents rated ‘flavors from natural ingredients’ as the most important trend within health over the next 5 years. There is a growing expectation for flavors to be bold, distinctive and stimulating. Many consumers are more willing to experiment, and there are growing opportunities for flavors such as herbs, spices, sensates, textures, fusions, and interactivity which can deliver these. Some consumers in the US and most countries in Europe (except for Germany) say they are buying more ethical or socially responsible grocery items. In Spain, Italy and the UK over 30% of consumers surveyed, said they were purchasing more ethical or socially responsible grocery items.

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