The Future of Digestive Health Food and Drinks
Business Insights
August 4, 2011 93 Pages - SKU: RET6489215
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Introduction
Digestive health disorders represent a major public health issue, with a range of symptoms including diarrhea and constipation. Research has also demonstrated the link between the health of the digestive tract and other areas such as general wellness, skin health, and immunity. This report examines the potential of the market for food and drink products which target digestive health.
Features and benefits- Assess the potential of individual product categories for future innovation.
- Use clinical trials analysis to identify the ingredients being used to target digestive health.
- Identify the leading target areas in digestive health in clinical trials.
- Use a patents landscape to examine the probiotic strains expected to feature in future products.
- Understand which companies are involved in the market and why the sector is encouraging the convergence of the food and pharma industries.
Highlights
Functional food and drinks manufacturers are developing products designed to capitalize on significantly high unmet needs in the digestive healthcare arena. Among all new functional food and drink products recorded by Product Launch Analytics during 2007-10, 21.2% were claimed to impart digestive health benefits to the consumer.
Of the three groups of digestive health-related ingredient categories (probiotics, prebiotics and food enzymes), probiotics accounted for the vast majority of clinical trials targeting this therapeutic area. The clinical testing of probiotics has more than doubled over the past decade.
The digestive health category has been one of the hardest hit by the new regulatory process in Europe. All claims related to probiotics ingredients have so far been rejected, predominantly because of insufficient characterization. Only three ingredients have been approved for their treatment of gut health: lactulose, wheat grain fiber and calcium.
Your key questions answered- How much is the digestive health food and drinks market worth?
- How does digestive health compare to other therapeutic areas in terms of new product development?
- Which categories are most commonly used for digestive health-orientated products?
- What are the top 10 bacteria strains/ingredients used in digestive health related clinical trials?
- How will regulatory changes affect this market?
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- Executive Summary
- Market dynamics
- New product development
- Clinical trials and patents landscape
- Regulatory landscape in Europe
- About Business Insights
- Disclaimer
- Introduction
- Digestive health food and drinks defined
- Probiotics
- Food enzymes
- What is this report about?
- Report methodology
- Report structure
- Market dynamics
- Summary
- Introduction
- Digestive health food and drinks market overview
- Market size by ingredient
- Market size by region
- Digestive health food and drinks market size by category
- New product development
- Summary
- Introduction
- NPD by product category
- Dairy food
- Soft drinks
- Bakery and cereals
- Hot drinks
- Baby food
- NPD by region
- Europe
- Americas
- Asia-Pacific
- Case study: Danisco
- Danisco’s BioActives division
- Financial performance of the BioActives division
- NPD and innovation
- Awards and recognition
- Niche disorder clinical trials
- Conclusions and implications
- Clinical trials and patents landscape
- Summary
- Introduction
- Clinical trials analysis
- Clinical trial analysis by ingredient
- Clinical trial analysis over time
- Clinical trial analysis by indication
- Patents landscape for digestive health ingredients
- Patents analysis by ingredient
- Patent analysis over time
- Patent analysis by company
- Regulatory landscape in Europe
- Summary
- Introduction
- European food law
- The Nutrition and Health Claims Regulation
- The impact of the Traditional Herbal Medicinal Products Directive
- Novel foods and the gut health market
- Conclusions
- Conclusions
- The future of digestive health by category
- The fastest growing regions for digestive products
- Developed and developing markets for digestive health
- Future digestive ingredients
- Prebiotics
- Food enzymes
- Research and development
- Health claims regulations and the future of digestive health foods
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