Branding Healthy Foods: Organic, Functional and Whole Foods

Countries covered: Japan, United Kingdom, Canada, United States, Europe

 

The ever-changing rules and regulations, coupled with the volatile healthy foods market, ensures that the manufacturer, distributor and retailer must define their field of enquiry. Branding Healthy Foods: Organic, functional & whole foods, a management report by Business Insights, focuses on three key areas: organic, functional and whole foods. Although each area is competing for the same consumer sector, each of these categories is highly distinctive and exclusive. The report explores the legal definitions and background to each group, following current brands and predicting future trends. UK and other European markets are analysed and discussed in depth, with additional guidance for the US, Canadian and Japanese markets.

Additional Information

The ever changing rules and regulations, coupled with the volatile healthy foods market, ensures that the manufacturer, distributor and retailer must define their field of enquiry.

Branding Healthy Foods: Organic, functional & whole foods, a new management report by Reuters Business Insight, focuses on three key areas: organic, functional and whole foods. Although each area is competing for the same consumer sector, each of these categories is highly distinctive and exclusive.

The report explores the legal definitions and background to each group, following current brands and predicting future trends. UK and other European markets are analysed and discussed in depth, with additional guidance for the US, Canadian and Japanese markets.

A Practical Guide

Branding Healthy Foods: Organic, functional & whole foods will provide:

• Current market drivers and limitations of the healthy foods market with best practices and breakdowns to tackle this volatile market.
• Analysis of traditional and innovative healthy foods, uncovering existing and future strategies for branding and packaging.
• Hot issues in 2001 and beyond, such as the increasing of organic sales by 50%, genetic modification and ailments being associated with healthy foods.
• Company profiles: case studies and overviews of the leading players in the healthy food market.
• A comprehensive up to date industry opinion survey from the leading 100 companies in the healthy food industry.