Best Practice Online Business Strategies
Business Insights
June 1, 2000 188 Pages - SKU: RET126
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This report allows you to explore the range of business models employed by some of the most innovative international companies, both traditional and Internet-only. By benchmarking current eCommerce methodologies and their performance this report is essential for both industry professionals just beginning to develop their online strategy, as well as those who have enjoyed a successful web strategy for some years. Learn from the online strategies and experience of some of the most innovative companies. Ensure you have considered all the constituent elements of a successful eCommerce strategy. Ensure your eCommerce planning is built on the strongest possible framework of knowledge and experience. From Reuters Business Insight.
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- Executive Summary
- Consumer Markets
1.1 Food.com
Summary
Introduction
Strategic developments and partnerships
- Media partnerships defined by a strong consumer focus
- Think global, act local
- Technology partnerships enhance customer service
Business to business engagements
1.2 QXL.com
Summary 21
Introduction
Organisational structure
Business model
Strategic developments and partnerships
- Retail partnerships
- Co-branded partnerships
- Marketing partnerships
- Affiliate program
- Expansion strategy
- Localization is at the core of QXL's business model
1.3 Pets.com
Summary
Introduction
Strategic development & partnerships
Technical partnerships
Operational partnerships
Integrating eCommerce
Revenues
Competition
1.4 Etoys.co.uk
Summary
Introduction
Organizational structure
Integrating eCommerce
Acquisitions
Revenues
Competition
1.5 Ebookers.com
Summary
Introduction
Organizational structure
Pan-European expansion
Strategic alliances
Revenues
Traffic
- Financial Services
2.1 1stQuote.co.uk
2.2 Genialloyd.it
2.3 Deutsche Bank 24
Introduction
Organizational Structure
- Structure changes as parent company integrates direct operation with branches
- …and gives a multi-channel character to the largest retail bank in Germany
Strategic Development And Parterships
- Deutsche Bank 24 paves the way in German e-banking
- New image and cross selling are the principal aims behind partnerships
Product Offering And Pricing
- With most products available through all channels it's the customer that has the last say
- Low price and other perks are offered online
2.4 Egg.com
Introduction
Integrating eCommerce in the organizational structure
Product Strategy
Competitive strategy
- Aggressive pricing is at the heart of Egg's competitive strategy
- Cross selling profitable products was the next step for Egg
- Lack of consumer data is Egg's disadvantage opposite competitors
Conclusion: SWOT analysis
- Strengths
- Weaknesses
- Opportunities
- Threats
2.5 Swedbank
- Introduction
- Organizational structure
- The Retail Business Unit coordinates all channels
- Cross-business resources to build a retail banking expertise base
- Telephone and Internet banking to integrate further
Integrating eCommerce
Global versus Local strategic choice
- Global banking from a Nordic/Baltic perspective
- The 'glocal' approach
Strategic developments and partnerships
- FöreningsSparbanken future vision requires strong technology partners
- FöreningsSparbanken needs to develop partnerships in non-FS areas
Product strategy
- FöreningsSparbanken: Sweden's financial supermarket
- Automotive
3.1 Car Order.com
Summary
Introduction
3.2 General Motors
Summary
Introduction
Firstly, the internal challenge, the dealers
Secondly, the internal challenge, the dealers
Creating a new dealer model
Working with the e-community
Better the devil you know
Becoming an eBusiness, the role of e-GM
Selling cars, developing e-cars
Cheaper cars? Yes, but not as much as some suggest
- Healthcare
4.1 Blue Shield of California
Summary
Introduction
- eCommerce organizational structure
- Blue Shield of California's strategic partnership
- Two sites for two purposes
- Geographic coverage
4.2 Glaxo Wellcome
Summary
Introduction
Glaxo Wellcome's eBusiness function
- Glaxo Wellcome's eBusiness objectives
Glaxo Wellcome's strategic partnerships
- The emerging technologies
- Glaxo Wellcome's strategy for Internet content
Glaxo Wellcome geographic coverage
Glaxo Wellcome: The barriers to development
- Glaxo Wellcome's future strategies
- Glaxo Wellcome's B2B capabilities
- Glaxo Wellcome's portal sites
- New marketing opportunities in the EU
4.3 HealthShop.com
Summary
Introduction
- The early success
- Healthshop.com's market opportunity
- Developing partnerships
- Organizational structure
- Geographic coverage
4.4 MotherNature.com
Summary
Introduction
- The growth of MotherNature.com 1999-2004
- MotherNature.com's market opportunity
- MotherNature.com business strategy
- Strategic alliances and partnerships
- Geographic coverage
4.5 Walgreens
Summary
Introduction
- Organizational structure
- Walgreens' strategic partnerships
- Geographical coverage
- Energy
- Summary
- Overview
- Strategy
5.2 Amerada.co.uk
- Summary
- Overview
- Strategy
5.3 Niagra Mohawk
- Summary
- Overview
- Strategy
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