Business Development Advisory

BDA is a highly focused consulting organization dedicated to helping companies grow in low growth, declining, or mature markets by providing a wide range of services. In combination with our proven experience and expertise, we are uniquely qualified to help companies determine their best overall growth strategies and implementation approach.

A major service involves conducting targeted research and market analysis. Effective market research is essential to properly identifying and assessing growth opportunities. To that end, we have the expertise to perform a wide range of market research services and are capable of doing targeted, broad-based, directional, or quantitative research studies using all available mediums such as the internet, email, phone, fax, and direct mail.

Actual research methodologies utilized depend on the specific requirements and project objectives. Some examples of the types of research we do include:

Customer Satisfaction Research
Buyer Analysis
Brand/Image Studies
Share and Usage Studies
Market Segmentation Research


We also help clients better assess business opportunities based on our thorough understanding of industry segmentation and the associated market dynamics across the entire supply chain. Suppliers, investors, producers, and converters look to us to provide an independent perspective and help assess market opportunities. Our analyses are based on sound research methods and analytical techniques that uncover the key information required. Specific tools used on a given project can include market interviews, price and demand forecasts, statistical analyses, bench research, and the use of in-house data sources. Typical market studies include:

Opportunity Screenings
Market Assessments
Segmentation Analyses
Competitive Analyses
Benchmarking Studies
Price and Demand Forecasts