North America IT Retail Market Report: Volume I - Technology in Supermarkets

The focus of this report is on one of the biggest segments of the information technology (IT) retail market in North America, the supermarket/grocery stores (SGS) market. It starts by giving an overview of the international retail market, followed by a more detailed description of the North America IT retail market. It introduces several unique aspects of selling IT in the SGS market. Critical success factors for retailers implementing IT in supermarkets, especially in-store for consumer behavior, are put forth such as understanding customers' shopping experience.

This report is intended for both IT vendors and for retailers. It is unique in that although this understanding enables retailers to increase sales and improve operational efficiency, very little information is know on what occurs inside the store. The majority of computerized information on the client stems from the transactions at the POS (point of sale), known today as POI (point of interaction). Therefore, this market report concentrates on in-store IT supermarket spending, including innovative technologies that have relatively of late entered this market, such as RFID (radio frequency identification) and machine vision. These technologies are compared and contrasted, revealing the strengths and weaknesses of each of them. This sets the stage for a discussion on the opportunity for IT technology that exists in the SGS market.

This report was created by BrightNet - the Institute of Business Research Ltd., a market research firm that also specializes in developing business plans based on primary research so as to ensure market validation, a critical issue for investors.