| Social networks are increasing their ad revenues at a tremendous pace and before long it could take a toll on ad spending at local media Web sites. In this latest paper, we track the advertising and promotion spending for social networking as well the new rules of marketing under this new “anti-mass” media. Included in the paper is the latest local and national ad and promotions spending projections for social networks by DMA.
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- Fig 1: Social Network Marketing Spending, Forecast Through 2015
- Fig 2: Jack’s Media Schedule
- Fig 3: Jill’s Facebook Campaigns
- Fig 4: 2010 Plans for Use of Selected Social Marketing Tools
- Fig 5: Level of Current Social Media Engagement among Respondent Businesses, B2B vs. B2C
- Fig 6: Social Network Marketing - Ad Spending Share vs. Promotions Share, 2009 - 2015
- Fig 7: U.S. Smart Phone App Use, 2009 vs. 2010
- Fig 8: U.S. Smart Phone Mobile Browser Use, 2009 vs. 2010
- Fig 9: Social Network Marketing, Local vs. National Spending, 2009 - 2015
- APPENDIX I: Social Networking Timeline
- APPENDIX II: Micromarketing: the Anti Mass Medium
- APPENDIX III: Social by DMA Table
- ABOUT US
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