Online Marketing Expenditures By DMA - Q3 2008 ForecastBorrell Associates Inc.November 1, 2008 SKU: BAI2068661 |
| For our 2008 Q3 update we have expanded the scope of these spending estimates to include Online Sales Promotions and Marketing Public Relations (MPR). We continue to forecast growth in both Sales Promotions and MPR as advertisers migrate toward marketing vehicles that maximize ROI. The version for our subscribers and clients includes a more granular look at the different components of online ad spending in each market - Banners, Local Search, E-mail, Streaming Video/Audio, Promotions, and Public Relations. Please Note; This is delivered as an Excel File. |
