Media Usage: 2009 R1 Total US

Borrell Associates Inc.
September 17, 2009
SKU: BAI2481753
License type:
Countries covered: United States

This United States overall Media Usage Report provides a snapshot of local media usage - including newspapers, coupons, online services, and overall broadband/Internet usage. This report also illustrates the levels of online spending by consumers on key items such as clothing, computer software, books, etc and the leading reasons for visiting Web sites. We use a combination of Scarborough Research’s data (updated twice a year) and the Claritas PRIZM cluster segmentation


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