Local Mobile Advertising & Promotions: Mobile Coupons Set to Cash In
Borrell Associates Inc.
April 1, 2010 32 Pages - SKU: BAI2824925
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| Mobile marketing is exploding, fueled by an installed consumer base of 234 million cell phone users and the quick uptake of smart phones, now in the hands of nearly one-third of consumers. The implications at the local level are enormous. This report examines mobile marketing, breaking down the difference between mobile advertising and mobile promotions, and examines what appears to be the first “killer app” for mobile: couponing. It is the first - and a scene-setter - in a series of reports we will publish this year on the local mobile marketing phenomenon
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- EXECUTIVE SUMMARY
- CHAPTER I: The Context for Local Mobile Advertising and Promotions
- Fig 1.1: U.S. Total Ad Spending by Media, 2009
- Fig 1.2: National and Local Online Advertising and Promotions, 2004-2014
- CHAPTER II: 2010 Is (Finally) The Year for Local Marketing to Mobile Devices
- Fig 2.1: Top 10 Ways Adults Used the Internet During the Past 30 Days
- CHAPTER III: Local Mobile Marketing By the Numbers
- Fig 3.1: Mobile Marketing Explained: Formatted Data Moves Through Channels to Devices
- Fig 3.2: U.S. Online Marketing and Mobile Marketing* Spending, 2006-2014
- Fig 3.3: Local vs. National U.S. Mobile Marketing* Spending, 2008-2014
- Fig 3.4: Local vs. National U.S. Mobile Marketing Spending, 2008-2014
- Fig 3.5: U.S. Online Promotions Spending vs. Mobile Promotions Spending, 2006-2014
- Fig 3.6: U.S. Mobile Marketing Spending by Delivery Mechanism Compared to Online, 2009 vs. 2010
- CHAPTER IV: Mobile Coupons Set to Cash In
- Fig 4.1: U.S. Coupon Spending Forecast, 2006-2014
- Fig 4.2: Estimated U.S. 2009 Coupon Distribution
- Fig 4.3: 2009 U.S. Online/Mobile Coupon Redemption
- Fig 4.4: U.S. Mobile Coupon Spending by Delivery Mechanism, 2009-2014
- Fig 4.5: U.S. Local Mobile Coupon Spending vs Total Mobile Coupon Spending, 2006-2014
- Fig 4.6: U.S. Local Mobile Promotions Spending Share by Method, 2009-2014
- APPENDIX A: Local Mobile Advertising Estimates by DMA, 2009 & 2010
- APPENDIX B: Getting Smart: Associations, News Sources and Mobile Coupon Vendors
- ABOUT US
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