Market Research Logo

Budgeting for 2012: Local Online Advertising Forecasts and Key Growth Opportunities

26 Pages Borrell Associates Inc. SKU: BAI6712248

“Budgeting for 2012: Local Online Advertising Forecasts and Key Growth Opportunities,” reveals that after two years of fairly flat revenues, this advertising segment is entering another rapid-growth phase. In fact, it's two years from toppling the age-old kingpin of local advertising, newspapers. But don't count newspapers or any other traditional media out: Legacy local media companies still control 92% of all advertising, including half of all locally spent online advertising. And their share is of online is starting to grow, at the expense of local pureplay Internet companies. We're forecasting 18% overall growth as local online advertising goes from $15.7 billion this year to $18.5 billion. In addition, a subset of online, mobile advertising (smartphones and tablets), will push the total expenditure to more than $26 billion by 2016. The report contains 12 charts and graphics, along with two appendices detailing online ad spending by format (banners, email, video, paid search and streaming audio) for 210 U.S. markets. The break-outs include estimates for 2011 as well as forecasts for 2012.

Show Full Description

Show Table of Contents

Budgeting for 2012: Local Online Advertising Forecasts and Key Growth Oppor...

Borrell Associates Inc.

Search inside this report

Pricing & Delivery

Online Download

Didn't find what you are looking for?

Let us find it for you. One of our knowledgeable research assistants will work with you to find exactly the right research to answer your questions:

US: 800.298.5699 International: +1.240.747.3093 Or leave us a message and we'll call you back!

Receive bi-weekly email alerts for new market research.

CTA Image

Download our free eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download CTA

Share this report