Borrell Associates Inc.Every year we update each of the verticals (auto, real estate, recruitment) with major reports. Our annual reports also include our survey of what local sites earn, the Outlook report on the coming year. Other reports target market conditions and trends such as online video advertising, podcasting, email marketing, and online promotions. All of these emphasize LOCAL and our forecasts of dollars to be spent and received in each market. |
 |
List of reports from Borrell Associates Inc.
|
Main Street Goes Interactive: How small businesses are spending their online dollars
3/1/2009 | published by: Borrell Associates Inc.
Are small- and medium-sized business owners changing their spending habits? Are they abandoning traditional media for the Internet? Is the recession a tipping point for their ad spend?
|
more...
|
$995.00
|
|
Online Marketing Expenditures by DMA - 2008 Final Estimates - complete
2/1/2009 | published by: Borrell Associates Inc.
... as advertisers migrate toward marketing vehicles that maximize ROI. The complete version includes a more granular look at the different components of online ad spending in each market - Banners, Local Search, E-mail, Streaming Video/Audio, ...
|
more...
|
$1,095.00
|
|
Online Marketing Expenditures by DMA - 2008 Final Estimates - totals only version
2/1/2009 | published by: Borrell Associates Inc.
... as advertisers migrate toward marketing vehicles that maximize ROI. The complete version includes a more granular look at the different components of online ad spending in each market - Banners, Local Search, E-mail, Streaming Video/Audio, ...
|
more...
|
$295.00
|
|
Classifieds Ad Spending Tables: Real Estate
1/1/2009 | published by: Borrell Associates Inc.
... forecasts so that managers can make decisions based on trends. In addition, this report can purchased for any local market definition (DMA, county, city, ZIP code). Please note, this product is delivered as a zip ...
|
more...
|
$2,095.00
|
|
Classifieds Ad Spending Tables: Automotive
1/1/2009 | published by: Borrell Associates Inc.
... so that managers can make decisions based on trends. In addition, this report can purchased for any local market definition (DMA, county, city, ZIP code). Please note, this product is delivered as a zip file, ...
|
more...
|
$2,095.00
|
|
2009 Outlook: Local Interactive Advertising
11/1/2008 | published by: Borrell Associates Inc.
... some components of interactive advertising show little or no growth, or may even decline. The changes foreseen are not cyclical, and show no sign of improving quickly, irrespective of upward movement in the nation’s economy.
|
more...
|
$995.00
|
|
Online Marketing Expenditures By DMA - Q3 2008 Forecast
11/1/2008 | published by: Borrell Associates Inc.
... as advertisers migrate toward marketing vehicles that maximize ROI. The version for our subscribers and clients includes a more granular look at the different components of online ad spending in each market - Banners, Local ...
|
more...
|
$995.00
|
|
What's A Web Site Worth? Valuation Metrics For Local Web Sites
9/1/2008 | published by: Borrell Associates Inc.
... Associates has teamed up with BIA Financial Networks to analyze local Web site financials in an attempt to answer the question. This ground-breaking report details how to go about determine your local Web site’s value.
|
more...
|
$995.00
|
|
What Local Web Sites Earn Report 2008
5/1/2008 | published by: Borrell Associates Inc.
... ad spending. We forecast local online ad spending will reach over $18 billion next year, an almost 50% growth in local online advertising. In this report you'll learn: • Why we're seeing a huge local ...
|
more...
|
$995.00
|
|
Borrell Report Subscription
periodical | published by: Borrell Associates Inc.
... into your business plans About Our Reports and Subscription: Your subscription to Borrell Reports covers national / international trends in LOCAL Interactive advertising with 10-12 reports per year. Every year we update each of the ...
|
more...
|
$2,995.00
|
