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Assessing Local Digital Sales Forces
By: Borrell Associates Inc.
... how to organize and compensate sales reps in this new, multi-product environment. This 27-page report combines the research from Borrell's database of online ad revenues for more than 5,000 local media companies, its 2011 survey ...
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1/1/2012
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$995.00
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Budgeting for 2012: Local Online Advertising Forecasts and Key Growth Opportunities
By: Borrell Associates Inc.
... the age-old kingpin of local advertising, newspapers. But don't count newspapers or any other traditional media out: Legacy local media companies still control 92% of all advertising, including half of all locally spent online advertising. ...
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more...
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11/1/2011
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$995.00
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Main Street Goes Social: SMBs Give A Big Thumbs-Up To Social Media
By: Borrell Associates Inc.
... for, and what type of results they're expecting from this type of online engagement. It also features an appendix listing nearly 150 of the largest social media sites and the number of registered users for ...
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8/1/2011
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$995.00
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2011 Real Estate Advertising Outlook
By: Borrell Associates Inc.
... begun its rebound, signaling agents’ optimism that a recovery is imminent. As they emerge from the slump, the way they spend their marketing dollars has changed dramatically. Real estate professionals will spend an estimated $21.8 ...
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7/1/2011
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$995.00
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2011 Local Automotive Advertising Outlook
By: Borrell Associates Inc.
... this important category. The headlines: We’re forecasting an overall increase of 7.2 percent, from $21.1 billion in 2010 to $22.6 billion this year. Every medium except yellow pages is seeing an increase in auto advertising ...
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6/1/2011
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$995.00
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U.S. Retailing: Sales, Marketing and the Move to Online
By: Borrell Associates Inc.
... Sales, Marketing and the Move to Online,” details game-changing shifts. While traditional advertising is forecast to increase 5% over the next five years, promotions and non-ad marketing will increase at five times that rate. And ...
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12/1/2010
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$1,495.00
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Mobile Applications: Preparing For The App-Ocalypse
By: Borrell Associates Inc.
... universe via an app. Research shows that after six months, only one of those original 22 apps is still in use. On top of that, a debate is raging as to whether apps will survive ...
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9/1/2010
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$995.00
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2011 Online Marketing Expenditure Forecast by DMA
By: Borrell Associates Inc.
... the National, Local and Total projections by: ADVERTISING Display (Run-of-Site) Display (Targeted) E-mail Paid Search Streaming Video Streaming Audio MARKETING Mobile PROMOTIONS Coupons Sampling White Paper Licensing Sweepstakes/Contests Other Sponsorships Proximity Marketing Customer Retention Event ...
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more...
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8/1/2010
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$995.00
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The Social Networking Explosion: Ad Revenue Outlook
By: Borrell Associates Inc.
... and promotion spending for social networking as well the new rules of marketing under this new “anti-mass” media. Included in the paper is the latest local and national ad and promotions spending projections for social ...
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6/1/2010
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$995.00
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Local Mobile Advertising & Promotions: Mobile Coupons Set to Cash In
By: Borrell Associates Inc.
... the local level are enormous. This report examines mobile marketing, breaking down the difference between mobile advertising and mobile promotions, and examines what appears to be the first “killer app” for mobile: couponing. It is ...
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4/1/2010
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$995.00
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Classifieds Ad Spending Tables: Recruitment
By: Borrell Associates Inc.
... so that managers can make decisions based on trends. In addition, this report can purchased for any local market definition (DMA, county, city, ZIP code). Please note, this product is delivered as an Excel file. ...
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more...
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3/1/2010
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$2,095.00
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Ad Networks and Agencies: The Next Wave in Display Advertising
By: Borrell Associates Inc.
... websites. It may mean a bonanza for local media managers, many of whom operate sites with half their inventory unsold. The biggest beneficiaries are likely to be newspaper, TV and yellow pages websites, which control ...
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more...
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2/1/2010
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$995.00
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Classifieds Ad Spending Tables Q2 2009: Automotive, Real Estate & Recruitment
By: Borrell Associates Inc.
... to the vertical. They also provide ad spend forecasts so that managers can make decisions based on trends. In addition, a vertical report can purchased for any local market definition (DMA, county, city, ZIP code).
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10/23/2009
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$2,095.00
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2010 Outlook: Local Interactive Advertising
By: Borrell Associates Inc.
... at a 12% clip this year, and we’ve taken a look at 2010 and expect further growth. This report forecasts 2010 local online sales to hit $14.9 billion, or 5% higher than where we’re expecting ...
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10/1/2009
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$995.00
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Media Usage: 2009 R1 Total US
By: Borrell Associates Inc.
... on key items such as clothing, computer software, books, etc and the leading reasons for visiting Web sites. We use a combination of Scarborough Research’s data (updated twice a year) and the Claritas PRIZM cluster ...
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9/17/2009
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$600.00
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DMA Online Market Expenditure Projections for 2009, per Q2 Data - complete
By: Borrell Associates Inc.
... categories by: Ad Spend Non-Ad Spending (Promotions and Public Relations Spend) The Complete Detailed version includes complete spending data for both National and Local categories by: Ad Spend Non-Ad Spending (Promotions and Public Relations Spend) ...
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8/31/2009
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$1,095.00
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DMA Online Market Expenditure Projections for 2009, per Q2 Data - totals only version
By: Borrell Associates Inc.
... categories by: Ad Spend Non-Ad Spending (Promotions and Public Relations Spend) The Complete Detailed version includes complete spending data for both National and Local categories by: Ad Spend Non-Ad Spending (Promotions and Public Relations Spend) ...
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more...
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8/31/2009
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$295.00
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Data Market Projections for Newspaper Ad Revenue
By: Borrell Associates Inc.
... see a decline in 2009, then a mild rebound over the next five years. Our latest projections call for a 2.4% increase in newspaper advertising in 2010, and low single-digit increases for several more years.
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8/4/2009
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$295.00
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From the Brink - Newspapers Stop Their Slide
By: Borrell Associates Inc.
... see a decline in 2009, then a mild rebound over the next five years. Our latest projections call for a 2.4% increase in newspaper advertising in 2010, and low single-digit increases for several more years.
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8/1/2009
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$295.00
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2009 US Media Profile
By: Borrell Associates Inc.
... consumers on key items such as clothing, computer software, books, etc and the leading reasons for visiting Web sites. We use a combination of Scarborough Research’s data (updated twice a year) and the Claritas PRIZM ...
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more...
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8/1/2009
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$600.00
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What Local Media Web Sites Earn: 2008 Survey
By: Borrell Associates Inc.
... legacy media However, for the first time since we began tracking local shares in 2001, pure-play companies lost ground. It’s all outlined here in our 7th annual revenue survey of over 6,000 local Web sites.
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5/1/2009
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$995.00
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Direct Mail Falls, E-mail Soars
By: Borrell Associates Inc.
... direct mail and corresponding rise in e-mail advertising - which was already at $12.1 billion last year. E-mail, in fact, quietly became the No. 1 interactive advertising format last year, surpassing banners and search advertising. ...
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5/1/2009
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$995.00
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Main Street Goes Interactive: How small businesses are spending their online dollars
By: Borrell Associates Inc.
Are small- and medium-sized business owners changing their spending habits? Are they abandoning traditional media for the Internet? Is the recession a tipping point for their ad spend?
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3/1/2009
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$995.00
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Online Marketing Expenditures by DMA - 2008 Final Estimates - complete
By: Borrell Associates Inc.
... as advertisers migrate toward marketing vehicles that maximize ROI. The complete version includes a more granular look at the different components of online ad spending in each market - Banners, Local Search, E-mail, Streaming Video/Audio, ...
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more...
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2/1/2009
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$1,095.00
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Online Marketing Expenditures by DMA - 2008 Final Estimates - totals only version
By: Borrell Associates Inc.
... as advertisers migrate toward marketing vehicles that maximize ROI. The complete version includes a more granular look at the different components of online ad spending in each market - Banners, Local Search, E-mail, Streaming Video/Audio, ...
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more...
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2/1/2009
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$295.00
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