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Attention: There is an updated edition available for this report.
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| Countries covered: United States The 2008 Skateboarding Report explores skateboarding trends that have been developing since 2001 and are prominent in 2008. It provides an in-depth analysis of purchasing habits, brand preferences and lifestyle attitudes. This report begins with an Executive Summary then focus on sample demographics in four key sections:
Included in the Hardgoods and Softgoods sections are respondents’ purchasing habits as related to sport-specific equipment, T-shirts, shorts, jeans, shoes, and sunglasses, among other products. These sections also provide trends, frequency of purchase, shopping destinations and amount spent. Charts comparing 2006 with 2008 illustrate average amount spent on each of the hardgoods items studied and in the softgoods section compares 2004, 2006 and 2008 for each item studied. The Lifestyle / Online Influences section illustrates how board sports participants are influenced by the magazines they read and other factors including their friends, athletes, and how they make specific purchasing decisions based on how the looks on them, comfort, brand, and other product attributes. This section also illustrates how they spend their extra time, their musical preferences, what they do online and if they have made purchases online. The FUEL TV section of the Lifestyle section outlines awareness and programming preferences. Much of the analysis is contrasted between varying groups or segments - old vs. young, frequent vs. infrequent, male vs. female, etc. For example, skaters who skateboard every day (frequent) might be compared to skaters who skateboard less than every day (infrequent). |
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