The Snowboarder 2003 report is divided into an executive summary and four primary sections:
-
The Snowboarder
- Hardgoods Preferences
- Softgoods Preferences
- Lifestyle/Online Preferences
The report reflects data collected from surveys conducted
during the summer of 2003. Charts ranking favored brands for each item studied
are followed by data tables with total sample gender, age and frequency of
participation. The report includes participation patterns demographics and
crossover sport participation; brand preferences and purchasing behaviors and
influences. Comparative analysis and trending comments are also included with
each of the 'top brands' charts. The brand preferences charts rank the top ten
brands of boards, bindings, boots, T-shirts, jeans, casual shorts, shoes,
sandals, backpacks and sunglasses compiled from results of top-of-mind
responses. The 'top brands' section is followed by average prices paid for each
item, number purchased per year, frequency of purchase.
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