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The Skateboarder 2003 report reflects data collected from surveys conducted during the summer of 2003. The report includes participation patterns demographics and crossover sport participation; brand preferences and purchasing behaviors and influences. Comparative analysis and trending comments are also included each of the ‘top brands’ charts. The brand preferences charts rank the top ten brands of decks, trucks, wheels, helmets, T-shirts, jeans, casual shorts, skate shoes, sandals, backpacks and sunglasses compiled from results of top-of-mind responses. The top brands section is followed by average prices paid for each item, number purchased each year, frequency of shopping and types of stores where apparel and hardgoods are purchased. The influences charts rank the top 10 reasons for making a purchase; how they learn about new brands and what they typically do online. |
