The Snowboarder 2009 report reflects data collected from surveys
conducted during the summer of 2009. Charts ranking favored brands for
each item studied are followed by data tables with total sample gender,
age and frequency of participation. The report includes participation
patterns demographics and crossover sport participation; brand
preferences and purchasing behaviors and influences. Comparative
analysis and trending comments are also included with each of the ‘top
brands’ charts.
The brand preferences charts rank the top ten brands of boards,
bindings, boots, T-shirts, jeans, casual shorts, shoes, sandals,
backpacks and sunglasses compiled from results of top-of-mind
responses. The ‘top brands’ section is followed by average prices paid
for each item, number purchased per year, frequency of shopping, and
types of stores where apparel and hardgoods are purchased. The
influences charts rank the top 10 reasons for making a purchase; how
they learn about new brands and what they typically do online.
|
