ASR/Board-Trac Retail Study

Board-Trac
October 1, 2003
65 Pages - SKU: PON223574
License type:
ASR/Board-Trac Retail Study

 
Action Sports Retailer (ASR) and Board-Trac® syndicated market research studies joined forces in early 2000 to develop a survey of retail establishments for the purpose of defining sales volume, top-selling hardgoods brands, top-selling softgood brands, target audience, buying influences, brand selection attributes, importance of vendor programs and involvement in e-commerce.

Developed by Board-Trac, this report includes the results of 220 retail surveys and are presented on tables classified by type of specialty store: skate, surf, snow, swim, eyewear, boutique, resort and other. Beginning with a demographic definition of the responding retail establishments by number of locations, number of years in business, and sales volume by type of store, the charts are easy-to-read and offer invaluable information for both manufacturers as well as retailers looking for competitive information or looking toward expansion.