Maximize Your Share of the Life Science Instrumentation MarketBioInformatics, LLCJuly 1, 2011 SKU: BIF6492725 |
| In 2009, the analytical and life science instrument industry suffered a marked decline. Now, in a time of post economic recession, the instrumentation market is experiencing a recovery, attributed in part to government stimulus funding from multiple countries. As funding became available, suppliers enjoyed a slight “bubble;” 2010 yielded an increase in revenues for most of the major instrument suppliers. Emerging markets, the growth of applied research and more reliable funding continue to create opportunities for instrument suppliers, opportunities that had been stalled for over a year. But the competition is fierce, and the initial surge in pent-up funding won’t be sustained. Key factors play into how a laboratory chooses a brand, and suppliers who want to win must demonstrate superior quality, engender customer loyalty and deliver what researchers feel they need to do their work.
BioInformatics LLC’s June 2011 report, Maximize Your Share of the Life Science Instrumentation Market, was designed to help suppliers identify brand strengths and weaknesses and to provide direction as to how to differentiate instrumentation offerings. This report offers suppliers an unbiased assessment of how major brands are performing compared to their closest competitors. Based upon the opinions of over 1,500 life scientists worldwide, acting upon these insights can help create a “halo” effect surrounding a company’s products—creating excitement, allowing for premium pricing and generating goodwill that translates into future sales. From the perspective of scientific consumers who use, recommend and/or buy instruments, this study analyzes how brands are perceived throughout the industry. Attributes such as brand recognition, popularity, relevance and differentiation are measured, along with the degree of loyalty scientists have toward specific brands of instruments—and why. Purchasing criteria is established, likelihood of recommending a brand to colleagues is explored and brands are compared side-by-side with regards to price, innovation and quality. Additionally, this study provides trending research about how major suppliers’ brands have been performing over the past 18-24 months. THIS REPORT WILL HELP YOU TO:
Suppliers listed in this report:
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Additional Information
Report Highlights:
About the Respondents
- Country, region
- Institution/company/organization
- Brands in top-of-mind order
- Association with identified brands for life science research
- Perceived differentiation among brands
- Perceived trends in differentiation among brands over the last two years
- Degree in which companies supply equipment needed for research/work
- Change in degree in which companies supply equipment needed for research/work over the last two years
- Performance of equipment by brand
- Change in performance of equipment by brand over last two years
- Brand popularity
- Change in brand popularity over the last two years
- Brand advantages
- Change in brand advantages over the last two years
- Customer experience vs. expectations by brand
- Change in customer experience vs. expectations by brand over the last two years
- Most and least important brand attributes when making a purchasing decision
- Satisfaction with product attributes by brand
- Overall satisfaction by brand
- Likelihood of recommendations
- Brand comparison by price
- Brand comparison by quality
- Brand comparison by innovation
- Early/late adopter
- Job Position
- Areas of research
- Experience
- Role in selecting consumables in lab
- Role in selecting equipment/instrumentation in lab
- Annual operational research budget for 2011
- Percent of 2011 budget devoted to capital equipment
- Size of lab
- How respondents decide between what they perceive as nearly identical brands
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