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The Brave New World of Scientific Publishing

BioInformatics, LLC
November 1, 2008
154 Pages - SKU: BIF2492284

Abstract Table of Contents Related Reports

The Brave New World of Scientific Publishing is the most comprehensive study of scientists' use of social media ever undertaken. This 154 page report is designed to help publishers understand what scientists expect - and prefer - as Web 2.0 capabilities become the new industry standard. Based on the opinions and experiences of more than 1,500 scientists, The Brave New World of Science Publishing will help publishers keep pace with the expectations of their readers while reinforcing their positions of respect and authority.

Survey Findings
The Changing Influence of Traditional Media: • Change in the Number of Subscriptions to Scientific Journals; • Frequency of Online Journal Readership; • Importance of Receiving Print Journals; • Number of Journals Read (by gender, region); • Top Factors in Deciding Where to Publish
Scientists are Becoming Sophisticated ‘Consumers’ of Social Media: • Time Spent Using Social Networking Tools; • Top Three Social Media Tools; • Most Important Search Functions; • Familiarity With Literature Aggregators; • Satisfaction with Features of Online Journals; • Desired Online Journal Features; • Product Purchasing Criteria; • Most Trusted Information Sources; • Awareness of Online Scientific Communities & Networks; • Value of Online Scientific Communities & Networks; • Perceptions of Google Scholar
Traditional Publishing Remains Important: • Comparison of Online Journal Readership; • Trustworthiness of Non-Peer Reviewed Articles; • Authors’ Rights to Publish; • Web 2.0 Features for Non-Peer Reviewed Articles; • Most Important Types of Online Journal Content; • Reactions to Open Access; • Relationship Between Experience & Deciding Where to Publish
Are Traditional Publishers the Guardians of Scientific Knowledge?: • Implications & Conclusions
Methodology and Questionnaire: • Questionnaire Overview; • Questionnaire Design; • Analytical Techniques; • Demographics; • Glossary of Web 2.0 Terms; • Questionnaire—Scientific Journal Usage
STM Journal Profiles: • BioTechniques; • Cancer Research; • Cell; • Journal of Biological Chemistry; • Journal of Immunology; • Journal of Neuroscience; • Journal of Virology; • Nature; • Nature Biotechnology; • Nature Genetics; • New England Journal of Medicine; • Proceedings of the National Academy of Science; • Public Library of Science; • Science; • The Scientist
Appendices: • Additional Analysis and Demographics; • Summary of Differences Between Key Demographics; • Time Spent Reading Scientific Journals; • Communications Channels to Promote New Journals; • Allocation of Search Time; • Online Journal Web site Features; • Product Purchasing Criteria Difference by Age; • Influence of User-Generated Content and Social Media Tools; • Impact of Social Media on Lab Purchasing Decisions; • Most Valuable Aspect of Social Media Relating to Purchasing; • Types of Social Media Tools Used in Research; • Use and Awareness of Online Science Communities & Networks; • Perceptions of Google Scholar; • Purchasing Authority of Respondents; • Lab Operating Budgets & Trends of Respondents; • Number of Publications of Respondents; • Key Demographics and Market Segmentation; • Insights and Perspectives; • Sources; • Other Publications; • About BioInformatics, LLC; • Our Valued Clients

The Brave New World of Scientific Publishing

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