2011 Wellness & Functional Beverages in the U.S.Beverage Marketing CorporationDecember 5, 2011 313 Pages - SKU: BEV6712189 |
| Countries covered: United States BEYOND THIRST. Examining marketing activities, trends and issues in this multi-faceted market, this report covers beverages aiming to aid health, quench thirst and provide specific benefits. It distinguishes between traditional and new-era wellness beverage types and covers all segments, including protein drinks and probiotics, antioxidant beverages, hydration beverages, dietary supplements, functional beverages, nutrient provision/meal replacement products, and beverages and supplements targeted to senior citizens. It also discusses the regulatory and commercial issues as well as leading companies' strategies. NEW IN 2011: Expanded brand coverage and additional advertising expenditure coverage. |
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