Get a comprehensive view of the market for U.S. sports beverages. This report from Beverage Marketing Corporation includes industry data and analysis of market trends by geographic region, pricing, consumer demographics, advertising, quarterly growth, distribution channels and packaging, and low-calorie options. It also looks at innovations and strategies of the top companies and provides statistics for key brands including all-sales-channel-inclusive sales results, market share and growth. This market report also offers projections and discusses trends that will drive the market over the next five years and provides readers with the data and insight needed to identify opportunities, benchmark their progress and set goals for the future. Expanded discussions of the innovations in sports hydration detail the efforts of small brands to introduce new twists to the winning formula in an attempt to gain a foothold in this difficult to penetrate market.