This report by Beverage Marketing Corp. JUICY. This report examines the single-serve fruit beverage market in the context of the New Age beverage marketplace. It looks at current issues and provides in-depth discussion of the leading companies' distribution and marketing strategies and supplies data on volume and sales of their brands. It covers regions, packaging, demographics and projections through 2018. New for 2014: Advertising expenditure breakouts for 18 media types..